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Collection edited by Thomas Knoll

cluetrain meditations

Reflections on the classic theses by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger.

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  • People recognize each other as such from the sound of this voice.

    meditating on thesis #5 of the cluetrain manifesto

    Thomas Knoll in cluetrain meditations2 min read

  • The human voice is typically open, natural, uncontrived.

    meditating on thesis #4 of the cluetrain manifesto

    Thomas Knoll in cluetrain meditations1 min read

  • Conversations among human beings sound human. They are conducted in a human voice.

    meditating on thesis #3 of the cluetrain manifesto

    Thomas Knoll in cluetrain meditations2 min read

  • Markets consist of human beings, not demographic sectors.

    meditating on thesis #2 of the cluetrain manifesto

    Thomas Knoll in cluetrain meditations2 min read

  • markets are conversations

    meditating on thesis #1 of the cluetrain manifesto

    Thomas Knoll in cluetrain meditations2 min read

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