What is Men’s Wear Market size?

The global men’s wear market size is expected to reach USD 741.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.3% over the forecast period. Growing importance of personal grooming among adults on account of increased number of campaigns for maintaining formal as well as casual styles on social media websites including Instagram and Pinterest is expected to have a strong impact. Furthermore, these products have been gaining increasing traction among the consumers on account of their frequent purchases through e-commerce portals including Amazon and eBay as a selling medium.

Increasing number of fashion shows across the globe including Paris, New York, London, Los Angeles, Rom, Milan, Barcelona, and Berlin has made sure to garnish men’s fashion with apt attention and publicity. Furthermore, some of the magazines including ZQ, Men’s Vogue, Fantastic Man, and Nylon Guys are playing a crucial role in increasing awareness among buyers.

Clothing or apparel held the largest men’s wear market share in 2018 and is expected to remain a dominant segment over the next few years. Product innovation by key manufacturing firms aimed at targeting the consumers with their traditional values is expected to remain a favorable factor for the industry growth. In January 2018, Raymond Group launched Khadi products under the brand names, Ethnix and Next Look. These brands will offer products such as shirts, trousers, long kurtas, short kurtas, and bandh galas, which are available in a price range of INR 3,000–14,000.

Asia Pacific is expected to register the fastest CAGR of 6.6% from 2019 to 2025. High concentration of middle-class population in the countries including China, India, Pakistan, and Bangladesh is expected to remain a key driving factor. Furthermore, the number of working class male adults using smartphones for purchasing their daily consumables is increasing. This, in turn, expected to force the industry participants to increase spending on the development of their e-commerce portals in order to ensure the continuous revenue flow in the near future.

Some of the key players operating in the global men’s wear market are Adidas Group; Raymond Group; Calvin Klein; Gianni Versace S.r.l.; Guccio Gucci S.p.A.; HUGO BOSS; LACOSTE; LEVI STRAUSS & CO.; Nike, Inc.; RALPH LAUREN MEDIA LLC; and Tommy Hilfiger, LLC. Product innovation is expected to remain a key strategy among the industry participants in the near future.

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Further key findings from the report suggest:

• By product, the footwear segment is expected to generate a revenue of more than USD 280 billion by the end of 2025
• Online channel is expected to expand at the fastest CAGR of 11.4% from 2019 to 2025
• North America generated a revenue of USD 148.5 billion in 2018.