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Michael F. BuckleyinUX CollectivePayPal’s generic brand refresh is a symptom of a troubling cultural shiftThe rise of minimalist corporate rebrands reflects a fundamental transformation in our lack of creativity and identity as a cultureSep 2445Sep 2445
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Ayush Soni / HEXProcess Breakdown: Developing a mini-brand for Lyxos.Lyxos is a startup accelerator and venture partner working with Nordic consumer business to help them reach the next level of scale. Lyxos…23h ago1
Pedro Porto AlegreThe Role of Brand ManagementThere’s an important difference between brand and brand management, and it’s at that junction where well-management brands effectively take…1d ago2
Michael F. BuckleyinUX CollectivePayPal’s generic brand refresh is a symptom of a troubling cultural shiftThe rise of minimalist corporate rebrands reflects a fundamental transformation in our lack of creativity and identity as a cultureSep 2445
Lekhana BalusuBest marketing tips i heard & sawLately, I’ve been geeking out over how products are marketed and what really resonates with users. I shared some of my insights in this…14h ago
Nikki ParsonsinLong. Sweet. Valuable.What Customers Really WantWhat we can learn from United Airline’s Wi-Fi announcement gone wrongSep 2425
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