4 Types of Data Analytics Every Analyst Should Know-Descriptive, Diagnostic, Predictive, Prescriptive
What happened? → Why did something happen? → What is likely to happen? → What action should be taken?
Published in
4 min readMay 8, 2021
Written by Vinit Kachchi & Yogesh Kothiya
At its core, data analytics is about answering questions and making decisions. And just as there are different types of questions, there are also different types of data analytics depending on what you’re hoping to accomplish. Four primary types of data analytics:
Descriptive analytics
What happened?
Descriptive analytics juggles raw data from multiple data sources to give valuable insights into the past. However, these findings simply signal that something is wrong or right, without explaining why?
For example, Data analysts are working with an e-commerce marketing team to review…
