How to change your life by literally putting a coach on your wrist.

Coach Tony
Apr 24, 2015 · 5 min read

The essence of is to reimagine productivity by placing a coach with you at all times. Today, our iOS app has taken two enormous steps in that direction.

  1. We’ve placed the best features of onto the Apple Watch. Tim Cook called the watch, “A Coach on Your Wrist.
  2. We’ve upgraded so that you never lose a chance to record your progress. If you’re offline, we’ll save every record of your progress until you’re back online. In other words, we’ve added one of our most requested features: offline check-in.

Coaching is steroids for your productivity. It’s an opportunity for you to augment your motivation and your expertise.

Coaching is almost illicit in its power. And it is the top performers in the world, people who will do almost anything to achieve their goals, who are most likely to work with a coach.

The Williams sisters (tennis), Tiger Woods (golf) and Mozart (music) had great coaching from birth: their fathers. Steve Jobs (CEO) had an executive coach. Tom Brady (American football) has a team of coaches provided by the Patriots and then another team of coaches he hired on his own to watch over his diet, recovery, flexibility, strength, and psychology.

In coaching, more is better.

Originally, coaching was something you did in person, once per week.

Then we built the first version of for the web. This was coaching for when you’re at your desk.

We built the second version of for your phone. This is coaching that was always with you, but not always visible.

Today’s version of achieves something that’s never been done before: a coach, that’s always on, always available, always visible.

This release is the most coaching, and therefore the biggest augmentation of productivity, that’s ever been available.

We’ve realized a dream today and I want to walk you through how works on the new Apple Watch.


The first place you’ll see your goals are on the Glance feature of Apple Watch. This lets you see “at-a-glance” what your next goal for the day is.

We’ve left all of the managing of your goals for the iPhone app. That’s where you can go to order your goals in the order you want to do them each day.

Once you’ve created a roadmap for your day, we’ll use Glances to always show you your next action. You’ll check in to that goal and then the Glance will update to show you the goal after that one.

One more thing, we’ve added “Not today” to the Apple Watch version of Just long press on the check-in screen.

Smart Notifications

In habit design we sometimes talk about triggering and anchoring.

Triggering is about making sure you never forget. Anchoring is about making a goal automatic.

Imagine a reminder to Set Priorities comes in at 8:35am, just as you’ve sat down at your desk. This triggers you to stop browsing emails and take action. Eventually this action becomes a habit, automatically anchored to your reminder.

This triggering and prompting works the exact same way with a coach, with the added benefit of getting personalized instructions.

These notifications are incredibly powerful pieces of your productivity gains.

And now they’re even more powerful.

Messages from your coach and reminders will both show up on the Apple Watch. This means you’ll see them immediately without having to dig into your pocket.

The really cool part is that we’ve added the ability to record your progress directly from the notification. You don’t need to open the app at all.

On the iPhone, you swipe left on a notification to bring up a check-in button.

On the watch, you’ll see a check-in button as part of the notification.

An App on Your Wrist

Last, you’ll be able to use the entire app directly on the AppleWatch.

That means you’ll be able to see all of your goals.

If your goals have instructions, for a workout, you’ll see those instructions as well.

You’ll also be able to check in to your goal and celebrate your progress, all from your wrist.

The Trends…

One trend is to make coaching stronger. There have been attempts at gamification, positive psychology, self-knowledge through quantification, and social power.

Our angle is to find the worlds best coaches, deliver them through an app, and then augment their coaching with the things that a computer is good at: game mechanics and tracking progress.

The other trend, which is what the Apple Watch is about, is in contextual delivery.

The in-person session is a terrible inconvenience. We’re seeing therapy move from the coach to the chatroom with TalkSpace. Nutrition coaching is moving from the weekly weigh-in meeting to being a part of every meal via your phone’s camera, for example: Rise’s Nutritionist in Your Pocket.

The Apple Watch is the next great step in that direction.

The Cost of Coaching

I want to point out cost given that the Apple Watch may feel fairly expensive.

The way I look at the watch is as a price drop. The Apple Watch has the same price as 30 minutes with a good executive coach or four sessions with a fitness trainer in San Francisco or New York.

Given that you can now use the Watch to turn on ubiquitous coaching, it’s both a coaching upgrade and a price drop.

Coaching is often an example of the rich getting richer.

The first time I joined a gym, I could barely afford the monthly fee, let alone a trainer.

Most CEO’s have a coach, but many VPs do not. Almost definitely, your company is not paying for directors, managers or staff to have career coaching.

Technology is changing this. App

Upgrade your productivity

Coach Tony

Written by

Evangelist for great coaches and excellent personal development advice. CEO/Founder of Publisher of Better Humans & Better Programming. App

Upgrade your productivity

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