FANTA

WE DON´T HAVE OUR EMOJI? LET’S TALK ABOUT IT!

The #WorldEmojiDay is the day when the The Unicode Consortium (the creator of emojis) announces its innovations and encourages people to use them. Since some time, is a day with a lot of conversations in social media and an opportunity for brands. Especially if they have an audience that uses more emojis than words in their comments, like Fanta.

Many brands and causes around the world generate campaign asking the Consortium for special emojis. On the other hand, our fans are always sorry to not have an orange heart (like the product) to comment our publications.

We simulated a manifestation and request of orange emoji for Fanta.

PLAY BETTER IS USE THE RESOURCE FIRST.

Facebook had just launched the Facebook reactions and we took advantage of it on a very important date for our fans.

WE PLAYING BETTER ON MODERATION TOO

Taking advantage of the fact that Fanta has a very faithful and participative public in the conversations with our community managers, we make a palette of stickers to have personalized answers and bet to increase even more the engagement of our contents.

The proposal was so well accepted that we ended up making real-time answers.