Chatbot platform

Connie Liao
Yun Hsuan’s FMP
Published in
2 min readJun 8, 2020

Chatbots become a trending tool for many businesses, they support customer service and enhance sells by shopping functions and marketing strategies.

The chatbot calls Chatfuel which aims to provide a platform to developed Facebook Messager Chatbot will be considered in this project. This article will explain the reasons.

Facebook Messager based.

According to a report which collaborated by We Are Social and Hootsuite, the most active social media in Taiwan is Youtube which owns 90% internet users, followed by Facebook, Line, Facebook Messager and Instagram in 2019.

The biggest advertising market is owned by Facebook, monthly active users are about 19 million, then is Instagram.

Why Chatfuel?

Chatfuel is a world-leading platform focus on building chatbots on Facebook Messager. “46% of all Messenger bots run on Chatfuel.” Lots of brand use this platform, for example, Adidas, Levi’s, LEGO, British Airways, etc. It claims they help business answer FAQ automatically, increase 47% conversations and reduce 76% waiting time.

Another reason is, the chatbot built via Chatfuel can be inserted to a Wordpress website by using a plugin called WP-Chatbot.

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Connie Liao
Yun Hsuan’s FMP

目前就讀倫敦西敏寺大學 交互媒體設計 University of Westminster, Interactive Media Practice