LiquidO 2011–2021: A ten years lens on value-driven organizing

Cocoon Pro staff
Sep 20 · 3 min read

This article was first published in our Cocooners N° 10 and is part of the How we work section of our Cocoon Pro publication.

You can read more on the topic here.

If you want to know more, or engage your organization with this approach, please get in touch, here: https://cocoon-pro.com/get-in-touch/

What does real value creation mean in an interdependent world? What does it mean for you, your company, but also for us as human kind?

Cocoon Pro turns 10 this year, and it’s stunning to realize that everything we have been able to contribute in the last decade comes from taking that question very seriously, and at the same time continuing to play with it rentlesslessy. In hindsight, the very first seed — LiquidO — is still guiding the fulfilment of our highest hopes, also for the next crucial ten years.

LiquidO is the framework for governance Cocoon developed in 2011 to respond to the fast-moving changes in the business environment, and it is not by chance that it stemmed from a huge wake-up call following the crash of a previous venture. It was our way of giving birth to a new kind of “living company”, enabling it to produce the maximum value and impact in these turbulent times of growing complexity.

The mistakes we made back then are the same so many companies have been blindly repeating for years: control and planning before learning and adaptability, bottlenecks in the flow of information and decision, separation from the market, competition instead of collaboration, and many other practices coming from the industrial-age driven assumptions on which rigid structures are designed.

Disrupting these assumptions means liquefying the organization to make it adaptive, dynamic and anti-fragile. The LiquidO framework is fluid, meritocratic and value-driven, enabling stigmergic behaviour and “organic” effectiveness. All members are equal, nobody is the boss of anybody else. There are no job titles: just people with their skills and specific peer-reviews driven by the actual delivered value.

Based on Lean Management and Open Collaboration principles, the framework assumes that waste elimination can be radically embraced, removing everything that is not contributing to the creation of value towards the company’s goals, one of which of course includes the company’s health itself.

But in the end, don’t be fooled.

It doesn’t matter what model you choose to experiment with in supporting your evolution. The important thing is to recognize that to evolve the way work is conceived and organized is in itself a vital endeavour for any organization determined to exist, and thrive, in the future.

This is just our contribution in a bigger wave of change currently going on, an open work-in-progress that we want to nurture even more in the future. If it resonates, please reach out.

This article was first published in our Cocooners N° 10 and is part of the How we work section of our Cocoon Pro publication.

You can read more on the topic here.

If you want to know more, or engage your organization with this approach, please get in touch, here: https://cocoon-pro.com/get-in-touch/

Cocoon Pro

Evolution at work