Mobile App Development: 9 Major Mistakes

Mobile app development is a cumbersome process. So, before you dream about having a perfect app, you need to take care of certain factors that may make people relinquish your app.

Here are 9 Major Mistakes that Must Be Avoided in Mobile App Development:

1. Using repetitive ideas

Finding a fresh idea is a challenging task. It is because there exists an app for every idea you can possibly think of. Then, what is it that will make your app different from your competitors? The way the app will be able to deliver the features. You need to perform research on your competitors and learn about their capabilities. After that, add features in your app that might be of use to the customers and are currently not present on the competitors’ app.

2. Developing on multiple platforms

The developers should not aim at building applications for multiple platforms, all at once. It is important to first focus on one platform and then move to others. This is because, in case of any changes, they will have to go through all the platforms which will require comparatively more time and money. Of course, there are certain technologies that allow the developers to build cross-platform applications, here, I am talking about the times when the developers are not using these technologies. It is really important to formulate a strategy for launching the application on one platform, and eventually releasing on other platforms.

3. Focusing on creating a multi-purpose app

It is obvious for the developers to think that an application with multiple features will be an instant hit but let me tell you, it isn’t. Including too many features at once is not the right approach because it becomes difficult for the users to comprehend the app’s working, thus making them lose interest. And I am sure, you wouldn’t want that! Remember, an app loses its purpose if it has too many features stuffed into it. Thus, first, understand the purpose of the app and then accordingly add features to it. Of course, there is always room for additions, if it is required.

4. Not focusing on UX & UI

Not paying proper attention to UX and UI of the mobile app is the biggest mistake that the developers must avoid. An app should be intuitive, interactive, and easy-to-learn because if it is not able to offer an enriching experience to the users, it won’t be successful.

5. Not keeping room for flexibility

A mobile application should always be flexible enough to include more features and upgrades. The developers must keep in mind that the app must work flawlessly and efficiently even if the mobile operating system is upgraded several times. If this not be the case, the app may become unusable after a certain period of time leading to its failure in the market.

6. Improper monetization planning

App monetization has always been a daunting task. Many times, the developers think that they may be easily able to earn through ads or in-app purchases but this is not always the case. A good idea is to develop two versions of the app — free and paid. Regular ads can also be placed on the app to earn revenue. However, whatever you decide to do, make sure that it caters to the requirements of the users.

7. Not using analytics

Tracking the app’s performance is necessary. It is only then that you will be able to get a true picture of your app’s success — how it is performing and what needs to be added for improvements. By properly using Google Analytics, you can keep a record of the number of visitors, active users, downloads, purchasing habits of customers, and more.

8. Lack of market research

From your target audience to their needs, you must possess complete knowledge about everything that is helpful in your app’s success. Proper research will give you a clear idea of what you need to do to move ahead with your development. Lack of market research and knowledge may prove to be futile for the app as it may be easily lost in the pool of competition.

9. Not taking customer feedback seriously

‘Customers are Gods’ — Live by this phrase and your app shall prosper in the market. Feedback plays an important role in app development and app marketing. Keep a close eye on customer feedback and get insights into the areas that need improvement.

Avoiding these mistakes is much likely to add to your app’s success in the market. It increases the chances to sell your product worldwide on a large scale. You can hire a mobile app development company to get the best app deployed in the app stores.