Using Data Science to Personalize the Customer Experience

David Glueck, VP of Data Science, and Div Vats, Senior Data Scientist, recently gave a talk to students at the Columbia University Center for Pricing and Revenue Management.

They describe how they use data science to personalize the customer experience, go in-depth on building data science as a service, and take a look at Prediction Manager, one of the data science-powered products Sailthru offers.

Click to watch the video below:

Sailthru Engineering
Using Data Science to Personalize the Customer ExperienceC
olumbia University, Center for Pricing and Revenue Management
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