The Code Enigma website has improved data privacy measures
How our marketing automation and analytics platforms have integrated for unparalleled data privacy.
What is Marketing Automation?
The concept itself isn’t new. Essentially it saves time, reduces human mistakes and increases efficiency of undergoing (often repetitive) marketing tasks over multiple channels.
What is Mautic?
Mautic is an alternative to the likes of Marketo. David Hurley, Founder of Mautic describes the platform as:
“Cutting edge marketing automation empowered by open source technology. This is the future; Mautic is leading the way.”
What David Hurley aimed to do was make people the focus, internally and externally. Mautic started life with just one goal: Equality. The community focuses on giving everyone the ability to better understand, manage and develop their business. Mautic helps businesses to achieve this via robust automation of marketing processes through a platform available to everyone.
Mautic is owned by parent company, Acquia, who is the only open marketing cloud provider. Mautic lets brands personalise and integrate various digital platforms and channels into one, creating a straightforward path for customers to follow.
The peace of mind offered from Mautic comes from the fact that you can configure what you track, so you can be confident that you stay within the boundaries of GDPR.
This is a modern marketing approach allowing marketers to deliver high-quality campaigns of genuine value to potential customers by learning what it is they want and need. We wrote more on why we use it, here.
What is Matomo?
Matomo is an alternative to Google Analytics. It is another robust tool that gives you total ownership of your data and protects the privacy of your customers.
Matomo vs Google Analytics
At any point, Google might use your data for their own interests. If your customers find out about this action, you could very well lose their trust and this would damage your reputation. You’re actually able to use Matomo without seeking consent.
Matomo is an ethical platform. There are no compromises on data privacy. You know exactly where the data is stored and you’re aware of what happens to it. There is no third-party intervention.
Matomo is another open source triumph, to boot. It’s been put through rigorous testing by hundreds of keen developers.
It’s also highly-customisable, doesn’t limit the amount of data you can store, is user-friendly, offers powerful insights into customer behaviour, but most importantly, adheres to the world’s strictest privacy laws (unlike GA).
We use both systems now on our Drupal website! We had to slightly alter the Mautic module to ensure it only tracks people who give consent, but the Matomo module is GDPR compliant out of the box.
We’re keen to deliver highly-personalised, high-quality and most importantly, ethical ways of meeting our clients’ needs. Considering recent changes to EU-US data privacy laws, we’re thrilled to know we were always on the right path regarding GDPR.
The truth is, this is all relatively easy, but you will need some expertise to get it right. If you’d like to discuss self-hosting Mautic with us, simply contact us.
