Embracing a Digital Mindset in Museums
13 min readOct 23, 2014
As the AMC series Mad Men aired its midseason finale in May 2014, more than two million viewers were graced with an unexpected song and dance performance from senior advertising executive Bert Cooper, played by actor and past Broadway star Robert Morse. In this musical equivalent to hitting the pause button on a much anticipated final season of this epic television series, Morse crooned the lyrical lines first written in…