Code Works
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Code Works

How to Get Over Your Fear of Charging Customers Online.

We’ve seen an interesting trend of clients being hesitant to charge their customers online. It’s the fear of rejection. What if I scare the customer away?

But the truth is, it’s possibly more valuable to you than anything else you can do when running a business.

Rejection is a learning opportunity.

You can learn a lot from a scenario where people are not paying you for your product yet. This type of learning is not solely negative like many people fear.

Just because your product or service is not selling online does not mean that the experience is not valuable. If people are not buying your product or service, it could be because:

  • Your product or service is not being marketed well (or at all?).
  • The branding around what you’re selling isn’t correct.
  • The energy you have for selling your product or service in person is not translating into a digital space.
  • Your product or service does not have enough description around it.
  • Your product or service is not priced appropriately for what people are willing to spend.
  • Your product or service doesn’t actually hold the value that you think it does in its current state.

If you are serious about selling a product or service, it is important to discover if any of these things are affecting your business as soon as possible.

Don’t forget, feedback is a gift!

If you don’t learn these lessons now, you can get stuck in zombie mode. Zombie mode is where your product plateaus and doesn’t grow or improve, causing your business to limp along, leading you to just get by.

What you’re feeling is normal.

Just know that what you’re feeling is normal and it makes sense. Business owners put a lot of blood, sweat, and tears into making their product or service. It is painful to be rejected. But stand strong! As long as you understand that the true goal is to love solving the problem rather than loving a particular solution, you’ll never lose!

Code Works is a digital product studio. We love partnering with businesses to develop impactful technology solutions. We take a holistic approach to technology that takes end-users, business processes, and financial impact into consideration. As a technology partner, we will help you make decisions as a domain expert and new digital product owner that lead to the development of an exciting solution with a real impact on your users and your business. Drop us a line at



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