UX/UI Trends 2025
Innovation will lead to new opportunities in digital design in 2025. To produce experiences that are not just useful but also genuinely captivating and influential, more than ever designers are stepping outside of the box. This year’s trends center on improving our interactions with technology, from 3D components that enrich user experiences to design decisions that put ease and human connection first.
We’re taking a closer look at the UI and UX design trends we believe will dominate 2025. These trends represent a shift toward creating more thoughtful, user-focused, and engaging digital experiences, where innovation and a deeper understanding of user needs come together.
UI Trends
Bento grids
You may have heard of the Japanese-style multi-compartment containers called “bento boxes”, used to separate different foods from one another for cleaner and easier use. enrich, UI designers have started creating interfaces where different sections and functionalities are placed into distinct containers.
This trend was first introduced when creating dashboards, to easily distinguish different types of data display for the users. But in recent years this trend has largely been translated to websites and apps, taking on the modular and fun aesthetic into a new realm.
A key factor in the effectiveness of bento grids is content prioritization. By emphasizing content without unnecessary distractions, this design style keeps the user’s focus on core information, improving clarity and usability. Its flexible structure allows designers to arrange web elements creatively, ensuring important messages stand out while maintaining visual harmony. This balance makes bento grids particularly effective for showcasing diverse types of content within a single, cohesive layout.
3D elements immersive design
3D design elements are not a novelty in and of itself, but their interactive and immersive use is growing in full swing. With the increase in browser and device capabilities and the advent of AR/VR, 3D experiences are becoming a trend — if not the standard.
Immersive 3D design, with its realistic textures, lifelike shapes, and fluid movements, adds depth that captivates users and transforms static interfaces into memorable experiences. Beyond aesthetics, it enhances functionality with interactive elements like 360° product views, virtual try-ons, and dynamic environments. As 3D tools become more accessible, this trend is set to redefine digital engagement, making the web feel more tangible and personal.
Kinetic Typography
As one of the foundational elements of UI, typography and its emerging trends continue to redefine interface design. This year’s focus will be put on kinetic typography, using motion to capture brand essence and user attention, among other things.
This trend highlights the latest advancements in technology and animation, inspiring designers to explore new creative capabilities. Through the use of techniques including directional movement, transformations, color shifts, and size variations, its visually striking nature can draw attention to important details, arouse feelings, and direct the user’s attention. With 3D engines adding tactile depth, interactive text manipulation improving user engagement, and AI-driven mood-based animations that adjust to tone and context, emerging technologies are further extending typographic capabilities.
Kinetic typography offers endless creative possibilities, empowering designers to experiment with motion, scale, and color to create visually captivating experiences that command attention and leave a lasting impact — literally, the sky is the limit!
Blur and Grainy Effects
In contrast to the main elements, designers also pay a lot of attention to the background and secondary elements that make for a complete and polished look.
When used right, the blur effect can add a soft but complex backdrop to your content. The grain effect, on the other hand, provides a tactile feeling and a sense of materiality/realness to the experience. Such stylistic additions, while subtle, add to the product’s richness and liveliness. They usually don’t go unnoticed and have the power to make a meaningful impact on the user audience. And it’s a vibe ;)
Although creating and incorporating blurs and grains into your design requires a level of subtlety, spending time to fine-tune them makes the difference between a soulful and a distracting experience. Be it in backgrounds or cursor interactions, incorporating these effects intentionally can lead to delightful experiences.
Much of this trend’s appeal and immersiveness stems from our very human need for material and organic qualities in the things we interact with. Being collectively fatigued from flawless digital products, nuanced visuals, and textured experiences are gladly welcomed by most users nowadays.
Low light (the new dark mode)
Low light is an extension or an evolution, of some kind, to the well-known dark mode. But this time around it transforms into a low contrast and calming aesthetic.
Once upon a time, the dark mode was a trend, but later it transcended into a default mode on many websites and apps. And since it has been around for a long time, now the designers are trying to improve on it even more and give it new skin to live in.
Enter the low light trend, where everything is more muted, dimmed, and atmospheric. It still pays a lot of attention to the user’s comfort, but it amps it up a little with lower contrast tones, muted pallets, dimmed highlights, and softer glows.
This trend reflects a growing understanding of the importance of digital well-being and the role of design in creating more pleasant, less stressful interactions with technology.
UX Trends
Focus on Ux Writing
UX writing is the practice of writing functional system information on digital products — with the user’s context, needs, and behavior in mind — to provide appropriate assistance for a given task. By paying attention to the microcopy of buttons, success and error messages, tooltips, and empty states, as well as the right voice and tone — the UX writer strives to make all interactions as smooth and seamless as possible.
This subdivision of the whole user experience branch has been here for a while now. The growth we are witnessing in recent years is but a testament to the user benefits of good and concise system communication.
By perfecting the craft of being concise and helpful with your writing, setting the base for the overall voice, and using the right tone when needed — we can make the users think and stress less when completing what they intended.
Biometric / Silent Authentication
With so many platforms we use on a daily comes the endless list of complex passwords we need to manage and — quite impossibly — remember. With that, password fatigue is ever so real and it becomes bigger every day.
Biometric authentication first made its mark with the introduction of fingerprint recognition in smartphone locks. It quickly gained traction as a faster, more convenient alternative to traditional passwords. Since then, technologies like Face ID and voice recognition have taken the concept even further, offering a seamless way to verify your identity without the hassle of typing in credentials.
There is a noticeable increase in apps like banking, health, retail, travel, and many more implementing this new and easier way to securely log in, so much so that it’s becoming a standard (required) practice.
Designing for Wearable Tech
As the wearable technology industry has grown throughout the years, so have the challenges and novelties in designing products for it. From mainstream devices like smartwatches and VR headsets to the industry, health, and accessibility realms — they are ever-growing and pushing the boundaries of innovation.
With these types of products, there are a lot of factors that need to be taken into consideration when creating the perfect experience. The size of the screen or even if there is a screen to design for? How will it be used, with hands, eyes, gestures, and analog controls? What contexts and situations will the user rely on its use? And all other contexts that may apply.
Key considerations for designers include form factor and ergonomics, prioritizing comfort and lightweight design through miniaturization and flexible materials. User interface and interaction must innovate with gesture controls, voice commands, eye-tracking, and even neural interfaces for intuitive control. Context-aware design is crucial in developing adaptive displays and ensuring durability for various environments. Power efficiency remains a challenge requiring optimization of battery life and innovative charging solutions.
To create effective wearable experiences, designers should adhere to core principles such as simplicity, contextual relevance, seamless integration of intuitive interactions, and robust privacy measures. The ultimate goal is to craft solutions that enhance human capabilities without overwhelming or disrupting daily life, understanding the unique contexts in which wearables are used and seamlessly integrating them into users’ routines.
2025 is a year of breaking norms and exploring new possibilities. By embracing these trends, designers can craft experiences that are not only functional but also engaging, emotional, and forward-thinking.
This shift isn’t just about staying on trend — it’s about pushing boundaries to create functional, emotionally resonant, and future-proof digital environments where users feel more connected, empowered, and inspired. As we step into the new year, the design community has a powerful role to play in shaping a more meaningful and forward-thinking digital future.
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