Building The Next Amazon

Temidayo Adefioye
CodeNest Africa
Published in
4 min readJan 17, 2022

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Credit: Freepik

In 2019, CNN announced Amazon as “the most valuable company on the planet.”

Amazon’s journey as the most valuable company on the planet came down to two things: great design and customer understanding.

Founder Jeff Bezos’s insistence that every employee — from his top executives to recruits — sits with an empty chair placed in front of them. The idea is simple: wherever Amazon goes, it puts a few of its customers into the room.

What is even more remarkable is that it does not own its product range, warehouses, or distribution centers, unlike other online retailers and marketplaces. It simply provides a platform for third parties to sell their products to a global audience of customers. This fact has meant it can proliferate to its current position during the rise of online retailing. Jeff Bezos didn’t need to produce his own products. He simply identified a need and used the power of technology to meet those needs.

The question is, why can’t you create a brand just like Amazon?

Some Helpful Tips On How To Build The Next Amazon

We’ll highlight three simple steps you should follow to build the next Amazon.

Identify a Problem and Solve it

A common mistake entrepreneurs make is creating a business model that copies an existing business. The primary purpose is to create value for customers and make a profit in return. It’s not enough to be a mere copycat of an existing franchise.

In whatever enterprise you decide to venture into, ensure it solves a problem other brands don’t. A unique selling point (USP) should set you apart from other brands.

When Amazon started in 1994, many people used physical retail stores to purchase goods and services. Amazon was created to allow customers to shop from an endless selection of books they wouldn’t find on any bookstore shelf and get to their doorstep. It was supposed to remain an online book store, but through continuous identification of its customers’ needs, it became an e-commerce retail store.

If you truly desire to build a brand as big as Amazon, you need to look at life more analytically. Search your immediate environment, and identify ways to improve the overall quality of life.

As much as possible, avoid starting a business with profit orientation. “Sell the problem you solve, not the product.”

Leverage Technology

It’s 2021; the world has evolved drastically into technology. The tech space has grown so much that we’re currently forging into an entire tech universe — the metaverse.

In Nigeria alone, there are over 101 million internet users. Globally, there are over 6 billion smartphone users. So to build the next Amazon, there’s a need to create an app that meets your audience’s needs.

Remember, one of the things that made Amazon stand out was its design. For both the app and website, Amazon has a unique design that yields good customer retention. Mobile Apps is the heart of your business. It helps you to visualize a new world, wherever you are, making it easier for your audience to interact with your products that benefit their lives.

Mobile app development is a very sophisticated business model to communicate with customers and build strong relationships. You can deliver helpful information related to new additions or changes in their services or products with mobile apps. From minor bug fixes to major updates, mobile app development can provide your business with the flexibility of sharing it all with your customers.

Every business needs an app, and if you’re looking to build the next Amazon, learning mobile development is necessary.

Learning to build apps is not dead complex or tedious! Mobile applications are growing at an astounding rate, and application developers have a big future.

Want to learn mobile development and build the next big thing? If you’re going to be part of the mobile revolution building modern apps on any mobile device, this course is for you.

Be Consistent

Whatever you do, do it well. Ensure you have all of the tools your audience needs to achieve goals, remember information, and complete tasks. Never reduce the quality of the product or service you provide to your customers.

Don’t forget to update your app regularly and make improvements. Take suggestions from users and improve your application over time. Also, stay consistent in your branding and marketing to yield customer loyalty over time.

Final Take

Creating mobile apps in today’s market is a necessity. With the high rate of smartphone users, learning to build an app can take you closer to building the next Amazon.

If you need to create an application that functions the same on both Android and iOS platforms, you should consider learning mobile development using Flutter. Flutter is a new framework designed by Google to help developers create native iOS and Android apps with one single codebase. It is a high-performance SDK available in multiple languages (C++, Dart) that helps you build high-quality native interfaces for your apps. Want to learn how to develop an app for every major mobile platform simultaneously? Visit CodeNest to get started.

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Temidayo Adefioye
CodeNest Africa

Founder, CodeNest Africa | [in]structor | Software Engineer | Speaker | Author