Some Customer journey map playbook and examples.

Hamilton Pinheiro
Mar 4 · 2 min read

I suppose reinvent the wheel isn’t the best way to make much more in less, I think is better to get inspired and make our work easier with these flexible customer journey map create to giants from giants.

What is customer journey mapping? Some fonts say “A customer journey map (sometimes called a user journey map or UX map) is a visualization of a customer’s experience with your brand, from awareness to purchase and beyond.”

I Say it is just your big picture vision about your client’s touchpoints with your product and service. Please Don’t forget that ;)

01

The simple example: Circular customer journey map template

02

This is an example of a simple, straightforward customer journey map based on an individual customer’s (or customer persona’s) experience. From Lucidchart.

03

Some businesses — for example, SaaS companies with a subscription model.

A non-linear map can help reinforce the importance of retention and advocacy for companies that rely strongly on recurring revenue.

In this map, the stages of the customer journey are shown as a loop, which is grouped with customer activities and emotions.

04

This one doesn’t include details about the customer’s activities, thoughts, or feelings, but it is notable in that it accounts for many different outcomes .

If these are important considerations for your team, you could adapt this format to provide more insights, it’s very flexible.

See you soon… ;)

Codengage

Somos uma empresa que alia os desafios com a capacidade de…

Codengage

Somos uma empresa que alia os desafios com a capacidade de transformar ideias em grandes oportunidades de negócios, para isso, investimos forte na qualidade profissional, pois acreditamos que o conhecimento diferenciado eleva a sofisticação dos produtos e serviços.

Hamilton Pinheiro

Written by

Senior product manager | Full-stack Data Analyst Developer. ”A confiança não vem do ato de estar sempre certo, mas de não ter medo de estar errado” — Peter T. M

Codengage

Somos uma empresa que alia os desafios com a capacidade de transformar ideias em grandes oportunidades de negócios, para isso, investimos forte na qualidade profissional, pois acreditamos que o conhecimento diferenciado eleva a sofisticação dos produtos e serviços.

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