Some Customer journey map playbook and examples.

I suppose reinvent the wheel isn’t the best way to make much more in less, I think is better to get inspired and make our work easier with these flexible customer journey map create to giants from giants.

What is customer journey mapping? Some fonts say “A customer journey map (sometimes called a user journey map or UX map) is a visualization of a customer’s experience with your brand, from awareness to purchase and beyond.”

I Say it is just your big picture vision about your client’s touchpoints with your product and service. Please Don’t forget that ;)

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The simple example: Circular customer journey map template

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This is an example of a simple, straightforward customer journey map based on an individual customer’s (or customer persona’s) experience. From Lucidchart.

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Some businesses — for example, SaaS companies with a subscription model.

A non-linear map can help reinforce the importance of retention and advocacy for companies that rely strongly on recurring revenue.

In this map, the stages of the customer journey are shown as a loop, which is grouped with customer activities and emotions.

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This one doesn’t include details about the customer’s activities, thoughts, or feelings, but it is notable in that it accounts for many different outcomes .

If these are important considerations for your team, you could adapt this format to provide more insights, it’s very flexible.

See you soon… ;)