14 Qualities of Highly Effective Websites
Characteristics of modern websites that work.
Everybody wants to build a website these days. And this is for a reason. It is a great place to market and sell your products. It is a central place for your brand. And you own it and get to decide how it looks, how it works, and what content is on it.
But how to do it right in 2022 so the website works for you and your business and it is not just a “glorified brochure”?
Let me give you some clues about what qualities and characteristics a modern and effective website should have in 2022.
1. Key Performance Indicators (KPIs)
Every website should have KPIs and for most websites, there should be no more than 3–5 of them. Digital product purchase, white paper or ebook download, contact information filled, newsletter subscription, etc. I often see companies looking at things like the number of visitors, page views or bounce rate. But these metrics don’t really mean anything and should not be your KPIs. Increasing the number of visitors or lowering the bounce rate does not necessarily lead to any significant improvement in the performance of the website. They can only have an indirect effect. So let’s think about what is the purpose of our website and come up with 3 to 5 KPIs…
