A HONDA/MUJI Collaboration Turned Out this Electric Scooter!
The Latest Electric Vehicle to Hit the Market
What I first liked most when seeing Honda’s latest offering with their MS01 electric scooter was the simplicity of it with no real bells and whistles. It looks like a minimalistic means of transportation with the possibility of pedaling or relying solely on electric power. As I dove further into this particular offering, the details revealed there was more to the story.
First and foremost, the MS01 was created in collaboration with Honda and MUJI. Honda’s technology was responsible for the electric vehicle's power and equipment, and MUJI was behind the design.
This brought me to my next question. Who is MUJI? It turns out MUJI is a Japanese Retail Giant founded in the 1980s. I read an excellent article titled Here’s the Story of How Japanese Retail Giant Muji Began by Darren McDermott. In short, MUJI began by becoming the anti-brand offering of several household and consumer goods. MUJI saw a need to bring items to market that focused on a product's essential purpose. This meant turning their nose up at their competitors with their frilly packaging…
