Apple’s M2 MacBook Air Is The Toughest Sell Ever!
And the 13” Pro M2 just adds to the pain…
My best friend Andrew Gribben and I were recording a podcast as WWDC 2022 was going on, and as two Apple nerds, we each had our hopes and dreams for this year’s event. We ended up both getting what we wished for, so midsummer Christmas sorted, you could say, but as we prepared to wrap up the podcast and checked out the details on the M2 MacBook Air — the thing I wished for — on the now live web store, things became a little bit less festive and a tad more real. While during the event I was shouting “take my money” before even seeing a single frame of the video showing the actual MacBook Air, an hour later I found myself to be a little bit more tamed and my enthusiasm somewhat dialled down by my pragmatism, which is probably a good thing.
Apple did finally announce the M2 architecture, and as expected and rumoured, it’s faster and somewhat better than the M1, but that story isn’t quite as straight-forward as Apple would like it to look. While on paper the M2 chip is every bit as good as most of us hoped, let’s be honest here, what really matters is the machine’s real-life performance it sits in. We’re not buying raw SOCs after all, we buy computers, so all the stats about the M2 mean ultimately very little to the large majority of us. I won’t enumerate the M2’s specs…
