AVIF vs HEIC: Exploring Next-Gen Image Formats

Adi Mizrahi
CodeX
Published in
3 min readMar 14, 2024
Photo by Dan Gold on Unsplash

In the world of digital images, formats matter. They dictate the quality, size, and compatibility of our visual content across various platforms. In recent years, two contenders have emerged as potential successors to the traditional JPEG format: AVIF and HEIC. Let’s dive into what these formats are, who developed them, their motivations, adoption, support, and the pros and cons of each.

AVIF:

What is AVIF?
AVIF stands for AV1 Image File Format. It’s a next-generation image format based on the AV1 video codec, developed by the Alliance for Open Media (AOMedia). AV1 is renowned for its high compression efficiency, making it an ideal candidate for image compression.

Motivation behind AVIF
The primary motivation behind AVIF is to provide superior image quality at smaller file sizes compared to traditional formats like JPEG. This means faster loading times for web pages and reduced user data usage.

Adoption and Support
AVIF has been gaining traction among tech giants like Google, Netflix, and Microsoft. It’s supported by major browsers such as Google Chrome, Mozilla Firefox, and Microsoft Edge and also mobile native Android 12+, and iOS 16+. However, full adoption across all platforms is still in progress.

Advantages of AVIF

  • Superior compression efficiency leads to smaller file sizes without compromising image quality.
  • Support for advanced features like HDR (High Dynamic Range) and wide color gamut.
  • Progressive rendering, allows images to load gradually for a smoother user experience.

Disadvantages of AVIF

  • Limited support across various platforms and software.
  • Slower encoding and decoding compared to some other formats.
  • Compatibility issues with older devices and software that do not support AVIF.

HEIC:

What is HEIC?
HEIC stands for High-Efficiency Image Format. It was developed by the Moving Picture Experts Group (MPEG) as part of the HEIF (High-Efficiency Image File Format) standard. HEIC utilizes advanced compression algorithms to reduce file sizes while maintaining image quality.

Motivation behind HEIC
Similar to AVIF, the primary motivation behind HEIC is to improve image compression efficiency and reduce file sizes. This benefits users by saving storage space on their devices and improving the performance of applications that deal with large volumes of images.

Adoption and Support
HEIC has seen significant adoption, especially within the Apple ecosystem. It is the default image format for capturing and storing photos on iOS devices. Additionally, many other platforms and software applications have started to support HEIC due to its efficiency.

Advantages of HEIC

  • Excellent compression efficiency, resulting in smaller file sizes without compromising image quality.
  • Support for features like transparency, animations, and depth maps.
  • Widely adopted within the Apple ecosystem and gaining support from other platforms and software.

Disadvantages of HEIC

  • Limited support on non-Apple devices and software, although this is improving over time.
  • Licensing issues associated with the HEVC (High-Efficiency Video Coding) codec, which HEIC relies on for compression.
  • Compatibility challenges when sharing HEIC files with users who do not have compatible software or devices.

Conclusion:

In the battle of AVIF vs HEIC, both formats offer significant advancements in image compression technology. AVIF excels in compression efficiency and future-proof features, while HEIC boasts widespread adoption and support within the Apple ecosystem. The choice between the two depends on platform compatibility, desired features, and specific use cases. As both formats continue to evolve and gain support, we can expect them to play a crucial role in shaping the future of digital imaging.

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