Cracking the Code: How to Ace Job Interviews Like a User Researcher

Kushagra Kesav
Published in
2 min readJan 29, 2023


As a user researcher, your job is to understand the needs and behaviors of your target audience in order to design products and experiences that meet their needs. But what happens when it’s time for you to be the one being interviewed? How can you apply the same user research skills to ace your job interview and land your dream job?

First, it’s important to remember that a job interview is a two-way street. Just as you are evaluating the company and the position to see if it’s a good fit for you, the interviewer is also evaluating you to see if you’re a good fit for the company and the position. With this in mind, it’s important to approach the interview as a research opportunity.

Before the interview, take the time to research the company and the position. Look at the company’s website and social media pages, read its mission statement and values and check out any press they’ve received. Research the position to understand the responsibilities and requirements, and think about how your skills and experience align with what the company is looking for.

During the interview, be prepared to ask thoughtful and specific questions about the company and the position. This not only shows the interviewer that you’ve done your research, but it also gives you valuable information that will help you determine if the company and position are a good fit for you.

Another key aspect of user research is active listening. In an interview, active listening means paying close attention to the interviewer’s questions and responding thoughtfully and specifically. Avoid giving generic or canned answers, and instead, use specific examples and anecdotes from your past experiences to demonstrate how your skills and experience align with what the company is looking for.

Lastly, don’t forget to be yourself. At the end of the day, the company wants to see the real you and how you would fit into their culture. So, don’t be afraid to show your personality and let the interviewer get a sense of who you are as a person.

In summary, approaching a job interview as a user researcher means doing your research, asking thoughtful questions, actively listening, and being yourself. By following these tips, you’ll be able to ace your job interview and land your dream job.