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Developer Relations: Sales & DevRel sitting in a tree, k-i-s-s-i-n-g

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  1. Internal pressure to increase revenue by targeting large corporates who typically don’t buy via self-service.
  2. As your reputation grows, new buying personas appear. You are no longer exclusively talking to Developers. You now encounter “business” job titles who are less technical, who assess using different criteria, and require different tactics of engagement.
  • Developer context via the stages of our Developer Journey Map
  • DevRel Team perspective via the typical objectives of a DevRel team
  • Business perspective via a typical Sales funnel.



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James Parton

He / Him. @BradfieldCentre | @CamTechPod | @DevRelBook (Apress 2021) | Mastodon: