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How Artificial Intelligence Transforming Mobile App Industry

In the past few years, with the smartphone revolution and technological advancement made through Artificial Intelligence coming into play, the user experience has been completely transformed. We live in a time that most of our daily chores are dominated by technology. From the most mundane tasks like watching television to ordering food or buying clothes have been revolutionized completely thanks to Artificial Intelligence!

Artificial Intelligence

AI is a system with the ability to copy intelligent behavior and make autonomous decisions. Technology is a branch of computer science in which computers are capable of performing tasks that typically require human intelligence; such as, situational or environmental analysis, problem-solving, reasoning, learning, and comprehending language.

Artificial Intelligence has been divided into these five broad categories:

  1. Computer vision
  2. Natural language
  3. Virtual assistants
  4. Robotic process automation
  5. Advanced machine learning.

AI — Brief Background

It all started with a simple question

Can machines think?

This question was posed by famous mathematician, Alan Turing through his paper Computing Machinery and Intelligence, which was a landmark paper and opened up pandora’s box. Turing introduced The Turing test, originally called the imitation game. This is a test of a machine’s ability to exhibit intelligent behavior equivalent to, or indistinguishable from, that of a human.

AI is the branch of computer science that aims to prove Turing’s question right. At its core, Artificial Intelligence's goal is to replicate or simulate human intelligence in machines. This has raised innumerable questions and debates. So much so, that no singular definition of the field is universally accepted.

How AI is revolutionizing Mobile Apps

Facial recognition: This is a technology capable of matching a human face from a digital image or a video frame against a database of faces, typically employed to authenticate users through ID verification services, works by pinpointing and measuring facial features from a given image. After the launch of the iPhone X, this technology is being used by almost all mobile handsets now!

Speech recognition: Speech recognition is one such technology that is empowered by AI to add convenience to its users. This new technology has the power to convert voice messages to text. And it also has the ability to recognize an individual based on their voice command. Speech recognition is the capability that drives computer dictation software, TV voice remotes, voice-enabled text messaging and GPS, and voice-driven phone answering menus.

Language processing: A software application, computer, or machine to understand, interpret, and generate human text. The AI used for this is Natural Language Processing. Digital assistants like Siri and Alexa, chatbots, and other text-based virtual assistance are so common now... Some NLP uses sentiment analysis to detect the mood, attitude, or other subjective qualities in language.

Personalized Recommendation: Most of the website today whether it is Social media, Retail, dating or shopping, use neural networks to recommend additional purchases or media likely to entice a customer to get back to their website and make a purchase based on the past customer behavior.

Dating Apps: The matching feature, powered by AI is an integral part of any dating app today. Artificial Intelligence makes the matching process much more tailored, accurate, and personalized. With more advanced technologies, AI algorithms can memorize your behavior and tailor the list of people you might like based on it. This technology can analyze your previous matches and show you only the top potential dates to increase your chances to find love.

Customized Feed: Customization is a very broad concept. This boils down to leveraging engagement data to build a feed that interests the user and keeps him coming back for more. Most of the apps use this technology to show our feed, whether it is our daily dose of news on Facebook or a personalized explore option on your Instagram!

Image Recognition: Latest to join the bandwagon is the Image recognition AI, where the software uses images, to find similar images for inspiration like Pinterest or Google’s photo search option, where one can easily drown in the vast pool of information only through a picture.

Future of Mobile Development in the age of AI

Today, with various new features transforming the mobile apps, more and more businesses are becoming increasingly more focused on internet influencers and advertisers who are using micro-targeting to broaden their reach and expand their customer base. There is a humongous impact of AI on mobile app development and in turn the end-user experience and reach. Having said that, the integration of AI with the mobile app is still in its early phase. There is still a huge scope of possibilities. Till then we will have to wait and watch what’s more in store with AI just starting up to dominate the entire mobile app development!



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