How Startups Can Best Use Analytic Tech Reports

Here’s how Tech Reports in Google Analytics can aid your launch plans for apps and software

Pierre DeBois
CodeX

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Google Analytics Tech Overview report (screen shot by author via Google Analytics)

Analytics is used for a lot of marketing needs. But one set of reports in analytics solutions can be particularly helpful in strategic needs.

Using device diagnostic reports such as the Tech Reports in Google Analytics can be that key strategic aid. Understanding device usage from your audience can influence the decisions for launching an app, responding to customers, or for best planning new digital media to strengthen the customer experience.

Where Analytic Tech Reports Come From

Google Analytics Tech Reports are not a new feature. They are among the first reports included in Google Analytics when the platform launched back in 2009.

In fact every analytic solution contains a tech report or site diagnostic of some kind. The tech reports provided a diagnostic gauge on how a website pages would load into the browser, noting if there were any consistent problems for a server to display a page. Until the early 2000s the reports were simple graphs of log data, displaying hits to each kind of digital media that made up a page element. The problem with this arrangement is that while it helped…

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Pierre DeBois
CodeX
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