How to name an app: Find a perfect name for your app

Application naming is an essential part of its branding, marketers say, as the product name is aimed to evoke a brand feeling in the customer’s heart and leave it in their memory by a particular label.

The app name will follow the product wherever it will appear, so that is extremely important to choose the name that could help your product to work its way up and face fewer marketing troubles.

In this article, we are trying to find out how come that some names sounding like nonsense (take Google or Shazam) could overcome language and other barriers better than others. You will also find hundreds of useful tips on cool app naming here .

Use Keyword for Your App’s Core Features

Basically, why do you need app naming at all? As we’ve already mentioned, an app name, as well as an app logo, are the basis of its marketing strategy.

You need a laconic name because you probably need to be memorable in order to make potential users download your particular app but not one of your competitors.

An appropriate name also helps you to reach a bigger audience on the App Store or Google Play Market as people use keywords searching for a new app to download.