Pre-attentive Attributes and Encoding

Part XXX of Storytelling with Tableau by Dr. Alvin Ang

This is part of a series on:

List: Storytelling with Tableau | Curated by Dr. Alvin Ang | Medium

The Purpose of Charts are to Answer Questions we NEVER knew we had…

• Pre-attentive attributes are visual elements processed quickly by our brain before conscious attention is required.

For Example:

• A story is created through a sequence of visual summaries.
• You can retrace the story to rethink, explore further, and share findings.
• Humans have limitations in processing complex information, like mental math or lengthy text.
• We are very efficient at recognizing differences in visual characteristics like length, position, and color.

look at how quickly your brain spots these differences without me having to tell you!!!