Puckin’ Predictable — How Businesses Lack Vital Clue

Dr Stuart Woolley
CodeX
Published in
8 min readApr 28, 2023

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Businesses should be skating to where the puck is going, not standing wondering what a puck is.

Image generated by the author using Stable Diffusion

When you’re planning your strategy in the Grand Game of Software Engineering it’s vitally important to choose very carefully the companies to which you hire out your valuable time.

Obviously you’ll be looking to be earning at least market rates, preferably be working remotely¹, and be doing something that you absolutely love to do using your favourite language.

(And not working in any way with Windows², Java, or UML to name but a few of the pollutants still circulating in the ocean of progressive software development.)

Generally, however, to get away from specifics of language, operating system, and methodology if you’re not freelancing and have some time already invested with a particular employer then you’d really like your employer to have at least a modicum of clue.

The use of the word ‘clue’ in this instance goes way back to the world of Netrek when the internet was a still coalescing thing, proto-websites were still forming, and banner ads were a nightmare in some tedious media company’s tiny damaged mind.

In Netrek a “clue game” would be one where the people playing knew what they were doing rather than just logging in for the…

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Dr Stuart Woolley
CodeX

Worries about the future. Way too involved with software. Likes coffee, maths, and . Would prefer to be in academia. SpaceX, X, and Overwatch fan.