Technology is a detail

I feel a bit lost when I look at a project and all I see is technology. Technology is the enabler of business goals, but it’s only a detail. This looks like a paradox so bear with me.

Luís Soares
Jun 27, 2021 · 5 min read

In fact, Apple didn’t introduce the iPod until twenty two months after Creative’s entry into the market. […] The problem was, they advertised their product as a “5GB mp3 player.” It is exactly the same message as Apple’s “1,000 songs in your pocket.” The difference is Creative told us WHAT…