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Technology is a detail

I feel a bit lost when I look at a project and all I see is technology. Technology is the enabler of business goals, but it’s only a detail. This looks like a paradox so bear with me.

In fact, Apple didn’t introduce the iPod until twenty two months after Creative’s entry into the market. […] The problem was, they advertised their product as a “5GB mp3 player.” It is exactly the same message as Apple’s “1,000 songs in your pocket.” The difference is Creative told us WHAT…




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Luís Soares

Luís Soares

I write about Lean, TDD, CI/CD, trunk-based dev., user-centric dev, DDD, coding good practices, testing

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