The Future of Creators Economy in the Web3 World
One of the most noteworthy shifts over the last few years has been the rise of creator culture. There will be more than fifty million people by the end of 2022 who consider themselves to be creators.
The Creator Economy drives innovation across different industries and shifts the definition of work in unprecedented ways. It provides individuals with new opportunities to earn an income through creating media such as photographs, videos, or music.
Platforms like TikTok, Instagram, Discord, and Substack have opened doors as new avenues for content creation and monetization. These platforms are fueling direct engagement between content creators and consumers to take control of their creations as well as claimm their ownership and get paid for them accordingly.
Web3 technologies, such as smart contracts and virtual reality development, are reshaping this increasingly important landscape.
Let’s see in today’s blog how web3 technology is going to impact the future of the creator’s economy.
But before we dive into more details, let’s first understand how the shifting of work has transformed over the years.
Internet shifting towards Web3.0
There are three phases of the work model that has evolved over the last few years. Let’s have a quick look at them quickly one by one.
1. Traditional Economy
Traditional economy refers to a large section of people who work for large organizations. In this economy, employees are given little autonomy over the type of work they’re doing or how they go about executing it. Generally speaking, this is the approach to work that most people follow.
2. Gig Economy
The gig economy has been blossoming and exploding in recent years. In this economy, workers are able to complete smaller, manageable tasks for the employer on an ad hoc basis, such as delivering food via UberEats or Zomato.
Though this model of work gives employees more flexibility and autonomy than before, they are still heavily reliant on their employers.
3. Creator Economy
In a creator economy, creators can work when they want, create what they wish, and have full autonomy over how they profit from their creations. This way, workers don’t have to depend on employers.
This new ownership structure is symbolic of a greater power shift in the traditional employer-employee dynamic within phase one and two economies. Whereas for phase one and two economies, power was almost exclusively within the hands of employers.
The creator economy enables individual creators to retain all aspects of control over their creations, like how they want to get paid for their work and whom they want to share their personal data to monetize.
By now, we have discussed the three phases of the work module. We will now dive into how web3 paves the way for creators’ economies to flourish in the next few years.
Also Read- Top Web3 Monetization Trends To Look Out For in 2022 and Beyond
How Web3 Will Accelerate The Creators Economy
The principles behind the Creator Economy decentralization, ownership of work, and flexibility run parallel with the inevitable rise of Web3. As the world moves closer to the next generation of the Internet over the next few years, these two ideas will increasingly overlap. Now let’s see how Web3 impacts the creator’s economy.
1. The Rise of Creator-owned Content And Platform
People will own the content and some part of the platform in the web3 world. Earlier platform owners used to own the produced content. That will no longer be the case in the web3 world. Creators will own the content, and they will monetize it as per their choices and preferences.
No large corporations or social media platforms can deter their income and growth, and thus we will witness the web3.0 world giving more control to the users.
Content creators will be able to own the content through blockchain-enabled Non-Fungible Tokens (NFTs). These tokens serve as proof of ownership and authenticate all published work-making them impossible to counterfeit or duplicate.
That means if someone tries to steal the information or modify it, content owners can easily know and take necessary action.
2. Immersive Interaction Will Boost Up
Web3.0 has fostered immersive experiences to enable creators to engage with platforms and fans more conveniently. However, Web 2.0 has already been providing user-friendly interaction and rewarding its users for participating on the web, but Web 3.0 will take this to a whole new level.
Web3.0 will facilitate immersive interaction and give users delightful and amazing experiences. This way, Web3.0 will pave the way for creators to increase their revenue and grow their businesses effectively.
Also Read- How to get a Metaverse Application Developed?
3. Increase in Fan Ownership
Content creators want to engage with each of their fans to grow their platforms and provide them with more interactive experiences. After all, it is their fans who watch, like, and follow their content to make them popular and grow their income manifolds.
In Web2.0, creators can’t engage with their fans directly as there are platforms and intermediaries that do not make it possible to happen. However, web3 world eliminates intermediaries and instead allows creators to reach out directly to their fans and fans to their favorite creators. It will help creators to increase their fanbase and fan ownership hand to hand.
Blockchain technologies make it possible in the web3.0 world and enable creators to connect with their fans directly. Creators and fans can take advantage of these new opportunities (blockchain & web3.0) that help them to create more personal connections between themselves.
4. Exclusivity In Virtual World
Non-Fungible Tokens (NFTs) provide people with access to exclusive communities, events, and venues taking place in the virtual world. Users can easily participate in virtual events and conferences with the help of NFTs that are blockchain-based and provide secure access to the users.
In addition to that, token gating in a decentralized environment provides unique opportunities for fans, such as communicating privately with creators or gaining access to private forums.
This exclusivity is not possible in web2.0 as blockchain-powered web3.0 is the only one that strengthens security issues and offers decentralized platforms.
5. Creator-made Metaverse Platforms
Creators are going to be a huge part of the Metaverse. They will not only participate in it, but they will be able to create things for the Metaverse without knowing coding or programming skills. For instance, Roblox helps users to create video games and monetize them directly on the platform.
As per a report, In 2020 alone, creators made $329 million from Roblox, which means ‘metaverse creators’ will continue to grow and make more money.
Web 3.0 decentralizes control from large corporations into the hands of content creators themselves and allows them to monetize their content without any intermediaries. Blockchain technology gives freedom to creators without relying on centralized web hosts or social media networks for support.
Fans and creatives can now interact with one another in a way that has never been possible before, promoting creativity and accelerating the change to provide creators with endless opportunities.
The day is not far away when we will see the numbers of creators rising significantly and earning huge income, and it will all happen in web3.0.
Thanks for reading!