Using AI to Spot Unscrupulous Market Sellers

How AI Uncovers Bad Marketplace Sellers

Introduction

Natural Language Processing (NLP) is one of the most widely understood AI applications. It can be used for text classification, helping to classify text data into different categories, such as sentiment analysis, topic modeling, and spam detection. NLP is the backbone of conversational agents like chatbots and virtual assistants that understand and respond to human language. Machine translation uses NLP to convert text from one language into another while sentiment analysis can analyze customer feedback and social media data to determine the sentiment towards a product or service, enabling businesses to make data-driven decisions.

Now, NLP is even being used to uncover bad sellers on marketplaces like eBay, Amazon, Airbnb, and China’s Taobao. After all, can all those 99.8% positive ratings really be accurate?

What is Natural Language Processing?

NLP is a branch of artificial intelligence (AI) that focuses on enabling computers to understand, interpret, and respond to human language in a valuable and meaningful way. It involves the use of computational linguistics, machine learning, and deep learning models to process human language in the form of text or voice data.

NLP encompasses two overlapping subfields: natural language understanding (NLU), which focuses on semantic analysis or determining the…