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What Would Steve Jobs Do If He Returned to Apple Today?

When Apple is Selling Too Many Products

Photo by Eugene Li on Unsplash

“After all, Tim Cook is not someone who only has experience in selling sugary drinks.”

When Steve Jobs returned to Apple in 1997, his first action was reducing more than 90% of Apple products. From more than 350 different products, Steve Jobs cut that number down to just ten products. His actions intend…

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