You Deserve A Pay Rise This Year

Dr Stuart Woolley
Published in
6 min readMar 26


The software engineering market is nowhere near as bad as the new sites would have you believe.

Photo by Mikhail Nilov on Pexels

The bigger tech companies are all over the news, once again, but this time with their firings, hiring freezes, and their predictably urgent “need to insure profitability” (though their balance sheets, of course, have never been greener) and there are several reasons for that — none of which have anything to do with the actual state of the job market itself.

Let’s take a look at why things are portrayed like this and how you, as a valuable and progressive, software engineer in the Grand Game can secure the pay rise you need to beat the current inflationary “cost of living crisis”.

The Three Pillars of Media Malevolence

Firstly, their overall inept, aggressively profit driven, and primarily short sighted management practices have caused them to over hire — both for vanity projects such as Meta’s ridiculous cartoon-like metaverse¹ and to hoover up talent in order to prevent their competitors from hiring those people instead .

Obviously, they are both tragic, regressive strategies — and to think us rank and file progressives once looked up to the original founders. There’s much merit in that saying that founders becoming CEOs/CTOs and hanging on for dear life is a very, very bad thing indeed for the future of any company in the 21st century.

Secondly, the media really loves bad news, and the more sensationalist it is the better for their bottom line.

Over the years the media has meticulously honed its output to keep viewers, reads, and listeners watching, reading, listening, commenting, sharing, and liking.

Humans have evolved over tens of thousands of years to pay more and longer attention to threat like situations — ones that cause worry, anxiety, or may pose some kind of threat — and the media knows this all very well indeed.

Today the selection and presentation of news is more about psychology than reporting — often condensed to bite-sized chunks, edited for maximum effect², and present in a dumbed down spoon fed fashion.

Thirdly, rage drives engagement.



Dr Stuart Woolley
Editor for

Worries about the future. Way too involved with software. Likes coffee, maths, and . Would prefer to be in academia. SpaceX, Twitter, and Overwatch fan.