Codex Protocol Partners with Bluethumb, Australia’s largest Art Marketplace

Codex Protocol and Bluethumb have partnered to improve provenance records for items sold through the Bluethumb marketplace

Bluethumb, Australia’s largest art marketplace, has partnered with Codex Protocol, a decentralized registry for the $2 trillion arts & collectibles (A&C) asset class that brings provenance information onto the blockchain.

By creating Codex Records for unique assets sold in the Bluethumb marketplace, artists and collectors alike will benefit by having critical information accessible with privacy, security, and ease. Codex Records with a Bluethumb origin, a highly reputable source, will have a verified history for the piece that will provide any future buyer with a high-degree of confidence in the artwork’s authenticity and value.

“Bluethumb is the leading Australian marketplace, and partnerships like ours serve to accelerate adoption of blockchain technologies among savvy buyers of art and collectibles. Storing important provenance information in the Codex decentralized registry ensures that the identity chain of the piece remains unbroken and provable. We welcome Bluethumb’s prestigious community to the Codex Protocol ecosystem.”
— Jess Houlgrave, COO, Codex Protocol

Original paintings, drawings, and limited edition prints are available on the Bluethumb marketplace to buy directly from artists’ studios using Bluethumb’s award-winning website and app, beautifully designed and curated to make it easy to find unique items.

It has been a founding principle of Bluethumb to make it easier to be an artist and to treat the artists who sell on their platform as family while helping their careers grow. This commitment to the artist has contributed to their success, and with this in mind, the adoption of the Codex Protocol will serve to further their mission by empowering artists toward a future where new possibilities for their works can exist in the market, such as fractional ownership and royalties enabled by smart contracts. As the Codex asset registry grows, the arts and collectibles industry will be able to buy, sell, securitize, insure, and lend against the asset class with ease.

“We are proud to join Codex in providing Codex Records to prove the origin and authenticity of items sold in our marketplace and look forward to the potential the technology has for empowering artists. Many Australians work as artists, including more than 13,000 in remote, indigenous communities where art is an important lifeblood. With Codex, we look forward to extending our global reach for works like these, which have extraordinary histories that should not be forgotten. With the benefits of blockchain including unbroken provenance and opportunities for royalties, we are eager to see this technology work for the people who stand to benefit most, the communities of artists we are working with like the Indigenous Art Centers and the diverse group of artists Bluethumb represents.”
— Edward Hartley, Co-Founder and Managing Director, Bluethumb

At Codex Protocol, we’re thrilled to welcome Bluethumb to our partner ecosystem and together will build upon the opportunities that blockchain technologies present for transformation across the A&C market.


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About Bluethumb

Bluethumb is Australia’s largest art marketplace, connecting collectors, art lovers and interior designers with an unprecedented community of emerging and established local artists. Buy original paintings, drawings and limited edition prints direct from artists’ studios using our award-winning website and app, beautifully designed and curated by the Bluethumb team to help you find art you love.

Bluethumb makes it easier to be an artist. Along with the exposure that comes with the hundreds of thousands of hits we get every month, we remove distractions by taking care of marketing and logistics, leaving artists to do what they do best.

https://bluethumb.com.au

About Codex

Codex is the leading decentralized asset registry for the $2 trillion arts & collectibles (“A&C”) ecosystem, which includes art, fine wine, collectible cars, antiques, decorative arts, coins, watches, jewelry, and more. Powered by the CodexCoin native token, the Codex Protocol is open source, allowing third-party players in the A&C ecosystem to build applications and utilize the title system. Codex’s landmark application, Biddable, is a title-escrow system built on the Codex Protocol, which solves long-standing challenges in auctions: non-performing bidders, lack of privacy, and bidder access. The Codex Protocol and CodexCoin will be adopted as the only cryptocurrency by The Codex Consortium, a group of major stakeholders in the A&C space who facilitate over $6 Billion in sales to millions of bidders across tens of thousands of auctions from 5,000 auction houses in over 50 countries.

https://www.codexprotocol.com

To learn more about Codex initiatives, read our white paper. To inquire about partnerships and developing dApps using the Codex Protocol, please contact us at contact@codexprotocol.com.

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