10 Features To Develop An Outstanding Food Delivery App
Have you ever thought the reason behind the hasty upgrades of in-restaurant dining to online food ordering?
The success of on-demand food delivery apps is the result of alluring features that rewards convenience. Entrepreneurs are using them to offer flexibility in the right places. In this aggressive competition braced with high technology environment, it is essential to adopt the new trends and walk with the pace of others.
So, if you own a restaurant or planning to invest in it, then you must bring it online and save yourself from being on a back foot.
Moreover, the existing market players are already performing exceptionally well by upgrading their business model by taking it online. So, just to help you succeed and stand out in the market, listing down a few new-fangled features you can add to your on-demand food delivery app.
Check it out!
1. Push Notifications
If you plan noticeable notifications then you can surely be the game changer in this highly competitive market. Push notifications are not just a healthy way to connect with your customers but it also offers you a golden opportunity to establish a unique brand identity. But how will you ensure that you are not disturbing or frustrating your users with bombarding notifications?
To get it right, make your notifications light-hearted and valuable that don’t portray an image of pushed sales strategies. You can include, discounts, special offers, new add-ons, suggestions based on their previous orders, and more.
2. Discounts/Rewards and Loyalty Programs
Discounts/rewards and other loyalty programs can attract more customers as you offer them appealing discounts and create a positive rewarding environment with some loyalty programs. Human psychology says that people are more likely to invest their time and energy in an area where they get easily accessible offers and discounts. Especially food discounts and offers are highly accepted and hailed in the market and people tend to leverage it at their earliest.
3. Geo-fencing technology
It feels amazing when somebody already informs you about their arrival and keeps you updated with regular reminders till the time they reach your destination. The geo-fencing feature does the same task and enhances the overall experience of a user. Using this feature, you can easily provide valuable data, simplify the communication process, mitigate expenses and prevent driver vehicle theft.
Moreover, it helps in managing the overall scheduling and makes it easy for the business to adhere to their scheduling timelines. The feature is extensively used by well-renowned brands and therefore, everyone must use it to stand out in this rigorous competitive world.
4. Simplified User-Interface
User is ultimately looking for convenience i.e. a good UI where they can easily search online menu card, discounts, and offers, restaurant details, and other essential information they are looking for. This feature will encourage more engagement and allow users to reach their decision without spending much time in headless navigation.
As a UI rich brand, you can easily communicate to the users and accelerate your business growth. Moreover, this feature also leads to gain more conversions, gratification, and comfort.
5. Easy Payment Options
Are you aware of the fact that can be a deal-breaker in your on-demand food delivery business?
Yes, it is money that is the exit door of the deal. Always bear in mind to keep multiple open options for payment other than cash and card. Now people rarely use these conventional ways of payment. Once people are satisfied and entertained with your products and services, they feel like finishing the whole process ASAP. So, to provide them a seamless experience, you must give them a choice to either settle the payment later or use fast payment modes i.e. UPI, G-pay, phone-pay, and other e-wallets trending in your local market.
6. Contactless Delivery
The urge for contactless delivery has increased after the pandemic outspread all over the world. People are opting for more contactless deliveries more than ever. It is because of the multiple benefits it serves i.e.
- It ensures consumers’ safety and security
- No hassle of paying at the door
- It fastens the process
- It reduces the stress of order tracking details
Moreover, while opting for this feature in your app, you need to take care of a few things:
- Perform regular temperature check-ups of the delivery person
- Ensure regular and timely sanitization of the delivery executive
- Make it compulsory to wear the mask for the whole staff
- Tell the staff to maintain social distancing
7. Chatbot Integration
It seems frustrating when a query is raised in your mind and you cannot find out the solution to it. Adding chatbots to the food delivery app can really solve your problem. In case of any grievances i.e. late-food delivery, order updates, food damage, etc. can be answered instantly using chatbots. This allows users to get an instant response and build trust among users. Furthermore, users can also make simplified restaurant reservations, pre-order their food for an amazing dine-in experience, and can provide their customized food recommendations for the same.
8. App Personalization
How would you feel if you suddenly get a product you wanted for so long?
Isn’t it a great feeling? The personalization feature in the on-demand food delivery app plays a similar role. It is introduced with the AI-powered technology where businesses can record and track user activities and it can give suggestions based on past purchases and user experiences. The pathway of personalization can easily let you bridge the gap in your relationship with the user.
9. Real-Time Tracking
Everyone is curious to know the current status of their product after the order has been placed. And the digital advancement has given the right technologies to track orders. Now it is not just about the checkpoint milestone rather user can track the order in real-time. This enhances customer satisfaction and builds a thick layer of trust between users and businesses. Moreover, users experience reassurance and convenience of the order progress without actually calling or contacting the delivery person. Also, the businesses can track the delivery driver’s performance and can take further necessary actions to enhance their customer experience. This feature also allows drivers to follow the efficient route that ultimately saves a lot of time and effort.
10. Review & Ratings
The ratings and reviews provided by customers post ordering and delivery helps in building customer loyalty and enhances the overall sales ratio. Upcoming users can read the useful feedback and reviews shared previously by others or they can check the uploaded pictures of services received.
Moreover, it also helps in understanding the performance of the on-demand app and reveals the pain points of the app i.e. the side where the app needs significant improvements.
Summing Up!
The online food delivery app business is thriving in the market and offering multiple benefits to all the stakeholders including customers, delivery boys, and business owners. But, to settle your feet in the market, you really need to come up with some out-of-the-box features as people already have multiple options. The above feature list will surely help you in delivering your agenda and can help you in attracting your target audience.
