7 Growth Strategies To Make Your E-Commerce Business Successful
E-commerce apps and website solutions are becoming smarter, more intuitive and more personalized. Making it irresistible for businesses and customers to stay away from it. Customers get exactly what they want.
The competition among the e-commerce giants is multiplying day by day. Be it a local small business or a well-known brand, each one of them is trying to satisfy their customers to the core. And many of them even don’t know what to do to win this tug of war. Or to be direct, what must be the smart strategy to ramp-up the e-commerce business.
Here are different drivers of e-commerce that Codiant has found and practically applied to see bottom-line results:
1. Go for Website Optimization
No matter how quality product you are offering to your audience, if it is not giving you the expected conversions then you need to make certain improvements. Here are the areas where you need to work on:
- Focus on increasing the speed of your page
- Check whether you have placed your logo correctly
- Improve your designs by making them more intuitive and user-friendly
- Make your website more interactive by adding a chatbot
- Allow guest login to your customers
2. Gear-Up Your Social Media Tactics
Social media is the secret sauce to driving more sales and increasing customer engagement in an e-commerce business.
But there are still many companies who don’t put any effort to bring their audience directly to the website. There is a need to tweak social media strategies that can help in bringing more conversions.
Use tactics like, live streaming, creative stories, social media chatbots, promotional offers, paid advertisements, and more.
Social media has the power to grab user attention at a glance and build brand awareness that ultimately helps in reputation management and enhances website traffic.
3. Strengthen Business With Augmented Reality Experiences
Augmented reality in e-commerce is a trending concept these days which is helping to bridge the gap between online and offline shopping to the great extent. Users can now interact in real-time and experience how their product will look in the real world. As a result, businesses are enjoying multiple benefits like:
- Better customer relationship
- Enhanced conversion rates
- The decline in customer return rate
- Personalized shopping experience
- Giving a tangible feel to the online products
- Paving pathways for customer engagement
4. Keep Your Customer Connected With Mobile
Having a mobile-friendly website is the need of the hour. Not everyone has enough time to open their laptops and explore the products they are looking for. Therefore, it has become a necessity to move as per the customer preferences. There are many ways in which it will benefit the e-commerce website and increase your conversion rates:
- Businesses will have exceptional brand visibility
- The website stay will be longer
- The website loading speed will be better
- The likelihood of mobile users to make a purchase will increase
5. Increase Sales With Upgraded & Filtered Email Marketing
Maybe email marketing is an old-fashioned approach to reaching the target audience but this strategy still works out in most cases. Keep updating your email list because spending your resources on the people who have lost their interest is of no use. You can either start by shooting a small questionnaire. Check the no. of respondents to get an estimated number of interested people.
Moreover, try out these strategies too to get the desired results:
- Drop personalized emails to your customer’s inbox
- Use a clear and optimistic call to action
- Create immersive interactions with users
- Develop a new vision by putting yourself in the customer’s shoes
6. Build A Specific Niche Audience
This is one of the crucial strategies that help in chasing what you are looking for. Instead of putting efforts in all directions, it is advisable to find the audience of your niche, focus on their likes and desires and provide them with the best. Niche branding helps businesses in many ways:
- It reduces the overall cost of marketing
- Increase the profit margin of the business
- Build strong trust and credibility
- It helps in surpassing competition
7. Pay Attention To Creative Content Creation
E-commerce companies are still facing many challenges and it is because of the poor content strategy. To build one, the only thing that you need to focus on is what exactly your customers are looking for. You must include these steps to keep your content up to date:
- Firstly find out the buyer persona of your target audience
- See how your consumer is responding to the content
- Study and conduct competitive research
- Publish the content which is simplifying the buyer’s journey
- Check regular analytics
- Gain customer feedback
Wrapping Up!
Ecommerce is a huge market where businesses are getting bigger growth opportunities but considering the upcoming marketing challenges and tough competition, there is a need to take a few major steps.
Securing a top position in the market is not an unachievable target but you just need to hit the right arrows in the right direction. By considering above tips and explanation while e-commerce app development and marketing will surely help to make over their lost appearance in the market. Moreover, consider the above explanation as the roadmap to build more ideas around your business needs and let your eCommerce apps and website gleam in the market.
