8 Exercises To Quickly Boost Creative Thinking In Teams

Rapid idea generation techniques for being creative on demand

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Balancing Analytics & Creativity In Marketing | Geary Company

What Is Creativity?

Let’s start off with an activity to test your level of creativity, shall we? Let’s say you’re given a paper clip 🖇 — list down or sketch as many ideas you can think of using the paper clip. We’ll give you a minute for this…

Most people can only think of 5–10 ideas on average; how many did you manage to get? This is a great way to test how much of a divergent thinker you are, your ability to think out of the box and metacognition. We ran a similar exercise with a group of people in our workplace except instead of a paper clip, we gave them a curved line, to begin with, shown below, from which they had to complete the drawing. After which, they had to take turns to pitch what they drew to everyone else.

Here’s the curved line they had to start out with:

Before | Creativity For Humanity Playtest

Here's what they came up with:

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