The Reid Hoffman strategy of taking decisions with limited information.

Prioritise speed as a factor in choosing the best course of action.

“In founding a startup, you throw yourself off a cliff and build an airplane on the way down.” — Reid Hoffman

“If you aren’t embarrassed by the first version of your product, you shipped too late.” — Reid Hoffman

A good plan violently executed now is better than a perfect plan executed next week. —General Patton



Coffee & Junk covers topics such as behavioural economics, mental models and decision making. It is read by entrepreneurs, managers, and decision makers.

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Coffee&Junk

Notes on making better decisions, persuading others, and getting things done.

Abhishek Chakraborty

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I write about practical life skills to help you live in a world you do not fully understand: http://coffeeandjunk.com

Coffee&Junk

Notes on making better decisions, persuading others, and getting things done.