Behind the popularity of Cat Café in China: Loneliness
‘In the fire, between Rembrandt and a cat, I chose to save the cat.’ Artist Alberto Giacometti said. Cats seem to be more important than humans in his choice.
According to the 2019 China Pet Industry White Paper, the number of pet cats was 44.12 million, an increase of 8.6% over 2018. In terms of market size, the market for pet cats is 78 billion yuan, an increase of 19.6% over last year. The number of cat cafes in China has been increasing in the past two years, and the pet market has also been expanding. The popularity of the cat cafe in China is more because of the cat’s lovers.
who are consuming cats and why are more and more people willing to be slaves to cats?
The concept of ‘empty nest youth’ is mentioned here: This group is mainly distributed in cities such as Beijing，Shanghai and Guangzhou,etc., and all of them are in their 80s and 90s. Leaving home, working alone, unmarried, single and living alone.
As of 2017, China’s empty nest youth has exceeded 50 million. The survey shows that among this group of people, 57.9% said they lacked emotional trust, and 41.9% thought they lacked care and love. At this time, the cat’s character satisfies their emotional projection, so that this group of lonely and solitary people has emotional sustenance after work.
Cat therapy has proven to be a way to reduce stress and improve mood. It meets the original intention of most friends who want to reduce stress. A meek cat is a perfect match with a cup of coffee.
If you feel lonely, why not go to the cat cafe to find a cure?
