There are a lot of specialty roasters out there that like to write poetry about coffee on their labels. To me if you you’re using two or three different adjectives for coffee you’re probably using too many. The old school coffee guys though don’t look for coffee that has some kind of odd flavor. They look for good solid coffee.
A good Colombian Supremo is exactly that. Several years ago Colombian coffee was excellent, and cheap. So roasters started advertising 100% Colombian and made it a brand name. Today though Colombia has been putting out less and less coffee. So specialty roasters have been looking to other options.
One trick they seem to be pulling is to take a farm and publicize it. Then write tons and tons of adjectives on what flavors are in the coffee. But the old school roasters and importers will turn their nose up at that as marketing. They are marketing coffee that traditional roasters don’t want because they have some kind of overwhelming flavor.
So back to Colombian Supremo. Supremo just means bean size. So this coffee comes from many different farms then is screened for size. This is the largest bean size Colombia puts out. Because all the beans are the same size they roast evenly.
What’s great about this coffee is it is what could be called a perfect coffee flavor. There are no overwhelming flavors in it. It’s clean. Their is a bit of citrus high acidity on the front end. Which makes this coffee a great morning coffee in my opinion. Then it finishes super clean leaving no aftertaste at all.
This is isn’t a good coffee, it’s a GREAT coffee. And because it is a great coffee it’s expensive. So if you’re marketing coffee it’s better to take a coffee from somewhere that isn’t as good, like El Salvador, and write all these adjectives about it and mark it up and make a profit. But what they don’t want you to know is there is great coffee out there that tastes like just that, great coffee.