&Partners Changes Its Name to Coforma

Ashleigh Axios
Coforma
Published in
2 min readSep 29, 2020

&Partners has changed its name to Coforma.

Over the past year, we’ve dedicated a little time outside of our projects with many of you to an internal project to have our brand — from its name, to its colors and language — better reflect who we are as a company and collective.

Our previous name, &Partners, was a great business name because it conveyed exactly how we work, in partnership and collaboration with others. As you might imagine or remember, the ampersand in our old name also infamously broke government forms, leading to an assortment of spellings and confusion. And Partners? Or PRTNRS?

We’ve also grown a lot since our founding in 2017.

That’s partly why we’ve changed our name to Coforma.

Why Coforma?

The word coforma comes from two Latin roots, co (meaning together) + forma (meaning to shape or form). With all that’s going on in the world right now, a name that embodies our shared desire to join with others in crafting solutions that help people live happier, healthier lives feels just right. We’re excited to adopt Coforma as our new name, both legally and in the work we do with our partners and clients.

With our new name comes a new look and feel across our digital platforms. The new name and brand are the result of a thoughtful collaboration between members of our team.

So, meet Coforma.

Our new Coforma logo along with our slogan line, Impactful by design.

As Coforma, we continue to craft creative solutions and build technology products that improve the communities our clients serve. We value partnerships over contracts. We’re public servants at heart. Our email addresses have changed, but we’re still the same dedicated, nimble team, with the same classifications, certifications, and services available to help our partners elevate human needs through thoughtfully-designed digital services.

Let’s make something that matters.

Explore our new website at coforma.io or contact us today to schedule a time to talk.

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Ashleigh Axios
Coforma

Positive social change by design. CXO & Partner at Coforma. AIGA Board Chair. // Prev: Automattic, Obama White House, DotGov Design, AIGA DC… (she/her)