Financial Analysis: Groupon
Sep 10, 2020 · 10 min read
Authors: Alex Debayo-Doherty and Matthew Garcia
Our Findings:
- Competition: Competition will continue to be one of Groupon’s weaknesses. Groupon’s only economic moat is its brand recognition. Other companies, like Honey, are using new technologies to reduce the friction involved in obtaining and applying coupons and vouchers. Direct brand social media advertising poses a threat to…
