TweetDeck vs. Hootsuite: 1v1
TweetDeck is another SMMS, second in popularity only to Hootsuite. Acquired by Twitter in 2011, as expected, it’s a little more integrated than Hootsuite when it comes to a smooth tweeting experience (like the original Twitter client, it is able to predict hashtags and handles). But TweetDeck, like the name suggests, now solely supports Twitter only (rather than other social media platforms). Right now, I’m primarily using SMMSs to manage Twitter, but when I expand, this could become a roadblock.
Regarding shortening links, TweetDeck provides the options of using in-house Twitter URL shortening, or bit.ly links. Since Hootsuite provides a similar service with their ow.ly links (with similar analytics capacity), this doesn’t provide a particular point of difference for me.
In summary, whilst scheduling tweets via TweetDeck is a little more user-friendly, I think that investing my time into Hootsuite will result in a higher ROI in the long-term.
UPDATE: 15th Dec, 2014
My first few pre-scheduled Hootsuite tweets (with accompanying graphics) having finally been published, I can say that disappointment was the last thing I expected to feel. Let me elaborate: I have discovered that Hootsuite tweets attach images via ow.ly links, rather than the native pic.twitter.com, resulting in these images not being visible without auxiliary link clicks, and not showing up in the archived multimedia section of Twitter profiles. Which kind of defeats the purpose of attaching a graphic to increase audience engagement in the first place. (Do note that the option of using pic.twitter.com is available for Hootsuite Pro or Enterprise users, but not, alas, for those with free accounts).
There are no problems with text-only tweets, but as someone who is cultivating a distinct tweeting style which—more often than not—will include an accompanying image, video or Vine, this isn’t ideal. A minor issue for some, but it was enough to switch me over to TweetDeck (which provides a more intuitive tweeting experience anyway). I’ll still be using Hootsuite’s Hootlet add-on to RT though. Utilising both Hootsuite and TweetDeck may be a less streamlined approach to SMM, but I guess that we make do with the best of both worlds.