Of Holdouts, Mugs and Pens: How The Endowment Effect Inspires App Loyalty

Attracting users — and keeping them — requires knowing why people place more value on things they already have.

Fiona So
Jun 13, 2017 · 6 min read
Edith Macefield’s former home in Ballard, Seattle // temirov1960 on wikimapia

Ownership

Conditional rewards

Endowed progress

Cogniss Magazine

We live at the swirling intersection of neuroscience, psychology, health, education and mobile app technology.

Fiona So

Written by

Fiona So

Editor of Cogniss Magazine. Potatoes make me happy.

Cogniss Magazine

We live at the swirling intersection of neuroscience, psychology, health, education and mobile app technology.