EZ Care has been Born
After hitting a dead end with our EZ Life focus, our team decided we needed a change. We ended up taking some inspiration from Jared Dunn
“ I am focused, and we’re going to pivot. Don’t lose faith guys. Look at me, look at me. We’ve got a great name, we’ve got a great team, we’ve got a great logo, and we’ve got a great name. And now we just need an idea. Let’s pivot. Let’s pivot.”
And so we pivoted, we re-imagined our app and the possibilities available to us. After we quickly made a couple paper prototypes and getting feedback, we edited together what we liked from each prototype and started setting the demo up.
While working out the technical aspects of the demo, the rest of our team started to develop and pitch scripts for our commercial.