The food and agriculture business is a $5 trillion a year industry. As the population grows, so does the industry. Studies predict as soon as 2027 there will be a global food shortage. Sustainability is a key topic of the global economy and smart agriculture is the solution.
Smart agriculture is a multi-billion dollar industry set to grow with the growing population. It consists of timed crop watering and harvesting, indoor farming, genetic modification of crops, and more Earth conscious methods.
Pavo is taking smart agriculture to the blockchain. Blockchain is a multi-billion dollar industry revolutionizing the banking industry. Their plan is to transform the agriculture industry by creating a marketplace for farmers, distributors, suppliers, and consumers. The marketplace will be an ecosystem where participants can make cash-less transactions on the blockchain with better prices than everywhere else.
Pavo is not only a marketplace, they will help farmers by using advanced analytics and IoT technology to have higher yield, higher quality crops. Consumers will be able to have more information about the food they buy. Most importantly, financial services will be more accessible to small and mid-size farmers.