How Does Lambda Open the Door to OKEx? CoinAll May Be the Key Pusher

Jacky Chen
CoinAll
Published in
3 min readJun 4, 2019

Today, OKEx, one of the three major exchanges, announced that the decentralized storage project Lambda will officially became the third project that listed on OKEx except for two IEO projects this year.

From the white paper, Lambda is focused on decentralized storage and is committed to creating a secure, reliable and unlimited storage network for Value Internet. Since its inception in early 2018, the project has been at the leading level of similar projects both in technology and application.

In terms of capital, the project has received tens of millions of dollars from top institutions such as Bitmain, Viking Capital, FBG Capital, Bluehills, Zhen Fund, FunCity Capital, Ceyuan Digital Fund, BlockVC, INBlockChain, DATA Foundation, Bitcoin World, Reflextion Capital, etc.

It’s a matter of course that quality projects listed on the top exchanges, but if you consider the listing strategy of OKEx in a long time, the difficulty should be re-evaluated.

Since the second half of 2018, the digital asset market has entered a long bear market that no one dares to say when it will end. At the same time, OKEx listing strategy has begun to tighten sharply. The stricter audit rules have caused the speed of listing to drop dramatically. In the first half of 2019, even the market is warming up, OKEx still has no signs of accelerating the listing. In addition to the two IOE projects, BOLC and ALLIVE, only two phenomenal tokens, BTT and COSMOS, have been listed.

So, in addition to the stability and reliability of the project itself, how does Lambda open the door to OKEx?

In fact, if someone sorts out the Lambda development process carefully, it is not difficult to find out that it listed on Huobi Global at the end of 2018, and listed on an exchange called CoinAll on March 26, 2019. The latter may not be familiar to many crypto trader, but perhaps this is an important factor in its smooth listing on OKEx.

According to CoinMarketCap data, the current trading volume is basically top15, which is higher than many well-known exchanges. CoinAll also clearly shows that it is different from other exchanges in project selection. Most of the projects on CoinAll have been working with them since their early days. In other words, CoinAll focuses on the development potential and the growth space of the project.

For example, COSMEE, which became the first batch of Samsung’s dAPP cooperation project, is also one of CoinAll’s first online projects. The Lambda, which was successfully listed on OKEx, also listed CoinAll in March this year, and jointly held a massive airdrop celebration. After listing on CoinAll, Lambda showed a sharp increase, nearly 10 times within one month.

If you learn more about CoinAll, you will find another identity that is extremely important and can connect all nodes together: OKEx’s Deep Strategic Partner. Not only shared technology, security performance, and customer service with OKEx, CoinAll also made many appearances and presentation at OKEx’s large-scale off-line events, which shows the close relation of cooperation between these two exchanges.

Today, Lambda has successfully listed on OKEx, which has a very low frequency and extremely high difficulty. The role of CoinAll, partner of both OKEx and Lambda, is worth pondering. Coinall is committed to selecting such quality projects and highly recommend them to world-renowned exchanges.

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