2023 is Pulling The Metaverse Closer! Is Your Brand Prepared?
Remember old times — ?
Times when Web 1.0 was where users got the information? Businesses went online to connect with customers. Fast forward to social media generation — which happened in Web 2.0. Businesses create communities to connect with their target audiences because social media marketing is powerful. Businesses use social media platforms to gather data about communities and make money.
Now fast forward, but with an extra future-zoomed lens, you got Web 3.0, which resembles early social media but has a lot more potential than your average Facebook!
“The Metaverse includes any digital experience on the internet that is persistent, immersive, three-dimensional (3D), and virtual, as in, not happening in the physical world,” according to Harvard Business Review. “Play, work, connect, or buy in Metaverses. The Metaverse implies a monolithic, connected, or interoperable universe, which it is not. Each virtual world creator has its own access, membership, monetization rights, and creative expression formats, so business and technical specifications vary. The Metaverse is the concept across these worlds and experiences and the recognition that we are entering a more substantive, immersive landscape than ever.”
Businesses, Too?
Of course!
Building VR/AR worlds will generate leads for Metaverse businesses. This combines the digital and physical worlds, offering customers shopping, socializing, entertainment, and productivity opportunities. Businesses will interact with customers in their own space and invite them into their world.
2023 is the year when the Metaverse becomes a reality, and your brand can either ride the wave or be swept away in its wake. So, how can your business prepare for this new universe? Let’s go ahead and find out!
1. Know Your Goals
Knowing what you want may seem simple, but for one company, it could mean improving AI for on-site customer care. Another company could create a VR world so customers could try a product in person. So ultimately, you as a business decide what the Metaverse can do for your business. To prepare for the Metaverse,
- Research your business strategy
- Discover how Metaverses differ
- The required tech and non-tech expertise
2. Strategize and Evaluate
Your business needs a Metaverse strategy. Your business can fill any gaps. Roblox, Decentraland, Sandbox, and Cryptovoxels are some business platforms. New ones, such as Disney or Meta (previously Facebook), are currently being established.
3. Gotta Reach Out
Your platform depends on your audience. Evaluate the capital and time you need to build a Metaverse presence in-house or need external help. Talk to Metaverse developers to figure out your cost to be ready.
4. No Blind Shots
Explore the Metaverse before jumping. In the Metaverse, you can offer virtual or digital tours of your products and facilities, sell digital versions of physical goods, and even use NFTs to increase brand awareness and customer relationships.
5. You Offer What?
Consider how current customers will use your channel while avoiding targeting potential customers. Consider what your target audience will enjoy most. In the Metaverse, consider customer experiences. Consider your customers’ Metaverse experiences. Is it multisensory? How will this benefit and benefit your clients? Why not offer this experience? Are your channels Metaverse ready? Imagine your Metaverse channel to understand its value.
6. Learning is the Key
Learn the fast-changing Metaverse’s concepts. Develop digital transaction and investment awareness skills. Hire or consult those who understand decentralized autonomous organizations and cryptocurrencies and how they fit your company and can observe its evolution.
7. Forgetting Old for New?
While there are many reasons to enter the Metaverse, some of your competitors and clients may already be there, familiar with it, or ready for it; good business has always been about giving customers what they want. Most of your customers are still preparing. Thus, prepare yourself and the company for what’s coming but keep traditional audience engagement.
8. Change — And Accept Change
Be adaptable by being ready for anything because, as mentioned previously, things evolve all the time. Please don’t get too keen on tomorrow’s virtual reality projects, for it may inhibit you from seeing what’s in the offing. Since things change, be ready for anything but keep it balanced. Do not delve into the present; do not be blinded to what’s coming!
Should I Prepare for the Metaverse?
Yes, your business can prepare for the Metaverse. Reacting without preparation is risky but may not fit your audience or business goals. Are you prepared to enter this new world of infinite possibilities and create immersive experiences for your customers? Leap into the Metaverse now, and let your brand be a trailblazer in this exciting new frontier.
The future is knocking at your door, and the Metaverse is calling your name.
Will you answer the call?
