2024’s Top 10 Crypto PR Agencies: Case Studies & Success Stories

Jennifer Kate
Coinmonks
Published in
5 min readApr 15, 2024

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Crypto public relations has become increasingly vital for blockchain, DeFi, and NFT companies. As the industry expands and blockchain becomes more mainstream, several top blockchain PR agencies have emerged. These agencies have the ability to secure coverage in leading crypto media outlets such as CoinTelegraph, CoinDesk, Decrypt, and more. Hiring one of these agencies can greatly increase the chances of your crypto brand’s story being picked up by the media. Here are the best crypto and blockchain PR agencies for your next public relations campaign.

Top Crypto PR Agencies in 2024

Blockchain App Factory

Blockchain App Factory is recognized as the premier Crypto PR Agency, offering a comprehensive suite of services to catapult your project to the forefront of the blockchain and cryptocurrency industry. With a proven track record of success, we specialize in crafting bespoke PR campaigns tailored to meet the unique needs of each client.

The team of seasoned professionals understands the nuances of the crypto space, enabling us to navigate the complex landscape with ease. Whether you’re launching a new project, seeking to enhance your brand visibility, or aiming to attract investors, our expertly crafted PR strategies are designed to deliver results.

Partner with Blockchain App Factory, the industry’s leading Crypto PR Agency, and experience the power of strategic PR in propelling your project to new heights of success.

Coinscribble

Coinscribble is a premier press release distribution service for blockchain-related companies. They have strong relationships with all the top crypto news sites and can guarantee coverage in outlets such as CoinTelegraph, BeInCrypto, Benzinga, Yahoo Finance, CryptoDaily, Bitcolumnist, and MarketWatch.

One of the unique aspects of Coinscribble is the ability to select individual publishers and create a fully custom PR campaign using their platform. They also offer the crypto industry’s most popular link-building service for those focused on SEO.

Coinband

Coinband, established in 2022 by crypto marketing professionals, has
rapidly ascended to become a leading Web3 marketing agency.
Specializing in ICO, IDO, IEO, and presale marketing, Coinband has
successfully promoted over 50 Web3 projects, forming over 1,000
collaborations with Key Opinion Leaders (KOLs) and securing more than
400 media partnerships. The agency has also compiled exclusive PPC
advertising opportunities through premium partnerships with Twitter,
Google, and Meta. Renowned for its expertise in DeFi, NFT, and GameFi
promotion, Coinband offers comprehensive services including website
development, PPC, SEO, SMM, community management, influencer
marketing, and PR. By 2024, Coinband has become the fastest-growing
agency in its sector, consistently attracting significant daily
investments for its clients.

Melrose PR

Melrose PR is a PR agency exclusively focused on crypto and blockchain projects. They assist companies in running campaigns involving publications, interviews, and other forms of media to promote product launches.

Services offered include sponsored content, social media strategy, and brand awareness improvement.

Guerilla Buzz

Guerilla Buzz is a blockchain PR and growth marketing agency specializing in generating attention for crypto platforms through forums, social media, and publishers.

They have successfully executed strategies on platforms like Quora, Reddit, Telegram, and Bitcointalk to increase brand awareness for companies like Bancor.

Foxtail Marketing

Foxtail Marketing caters to both crypto and non-crypto companies. For blockchain projects, they offer a wide range of marketing services, including press releases, social media management, and content marketing.

Token Agency

Token Agency is a crypto and blockchain marketing agency based in the Netherlands. They have worked with companies like Bancor, Decent, Wings, and Mainframe on various PR campaigns, acting as consultants to guide companies towards successful product launches and ICOs.

CrowdCreate

CrowdCreate, based in Los Angeles, focuses on influencer marketing and public relations for blockchain projects. Since 2016, they have worked with Bezant, Open Platform, Zilla, Galaxy eSolutions, LendingBlock, and over 40 other crypto companies, emphasizing a data-driven approach to marketing.

Byzantium

Byzantium, based in Scotland, specializes in blockchain and crypto PR. Their previous clients include Bankex, NagaCoin, CryptoPing, and HumanIQ. They often focus on fundraising projects, developing strategies for ICOs and helping startups find their target audience.

CryNet

CryNet is a full-service marketing agency based in the Czech Republic with extensive experience in running PR campaigns for over 400 companies in the industry. They focus on authentic audience engagement rather than traditional advertising methods.

What Does a Crypto PR Agency Do?

Crypto PR agencies help blockchain, NFT, DeFi, and other crypto-native companies secure organic coverage in leading media outlets, both within and outside the world of Web3. They create media pitches, develop communication strategies, and coordinate the process of getting their clients featured in popular media.

The Role of PR Agencies in the Crypto World

In the rapidly evolving world of cryptocurrency and blockchain, PR agencies play an indispensable role. They help build trust, navigate regulatory challenges, position startups for successful launches, and maintain a positive brand image.

Criteria for Evaluating a Top Crypto PR Agency

When evaluating a top-tier crypto PR agency, consider the following criteria:

  1. Expertise in Blockchain and Cryptocurrency: The agency should have a deep understanding of the industry and its technology.
  2. Track Record: Look for agencies with a proven record of successful campaigns in the crypto sphere.
  3. Media Connections: An agency’s relationships with top media outlets can significantly impact the coverage a project receives.
  4. Case Studies and Testimonials: These provide insights into the agency’s capabilities and past results.
  5. Crisis Management: The agency should be skilled at handling crises and mitigating negative publicity.

How is Crypto PR Different from Traditional PR?

While similar to traditional PR, crypto PR operates in a faster-paced environment and requires specialized knowledge to reach crypto-specific journalists and media outlets.

How Much Do Crypto PR Agencies Cost?

Crypto PR agency pricing varies based on factors such as experience, team size, resources, and campaign goals. Most firms start between $10,000 and $22,500 per month.

Benefits of Hiring a Crypto PR Agency

Working with a good blockchain-focused PR agency can fast-track your story to media outlets and communities that can boost your growth. Additionally, a dedicated team can understand the complexities of Web3 products and services.

Tips for Crypto Startups Looking for PR Agencies

  • Determine your specific needs.
  • Look for agencies with relevant experience and case studies.
  • Budget wisely and consider the potential ROI.
  • Ensure a cultural fit and alignment with your vision.

The Future of Crypto PR

As the cryptocurrency world matures, PR strategies will evolve. PR agencies will need to adapt to increasing adoption, regulatory changes, and the growing importance of community management and engagement.

In conclusion, selecting the right crypto PR agency is crucial for the success of your project. By understanding the evolving role of PR agencies in the crypto world and setting clear evaluation criteria, crypto startups can make informed decisions when selecting PR partners.

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Jennifer Kate
Coinmonks

I am a professionally qualified content writer with 6 years experience. I’m cool and very passionate about writing.