5 Tips For A Better Discord (NFT/Crypto Edition)👾

Discord has seemingly been the “go-to” place for all web3, crypto, NFT, and metaverse projects. This is (and should be) the hub for all members of the community to gather together, discuss ideas, share info, and share in discussion about the upcoming project.

After having grown my Discord to 7.5k members within 3 months of starting from 0 for my 1st NFT project, I have a few unique discord tactics that may help you grow your developing community.

1. Giveaway BOT

This was one of THE best tactics I used to continuously get users engaging with our discord, to be interactive, and stay up to date with the project.

As with anything valualable, it did take some work…

We would use the giveaway bot to give away “points” collect 3 points and you receive a free NFT (or WL spot as you like…

You can really give away whatever you like! crypto, hardware wallets, merch, discord roles… whatever!

If you choose to give away “points” however, you will have to keep track of all the giveaway winners and how much points each has.

I was doing 3–5 giveaways a day and all users had to do to enter was to react to the 🎉 emoji below the post to enter the giveaway.

You set the amount of winners, what discord section it’s in, the timeframe of the giveaway, and the rewards.

It takes 1–2 min. to set up each giveaway and can be used with command !giveaway or whatever the command from the bot may be.

2. Message/Invite Contests

The invite contest seemed to be a better use-case in my experience as it grew the discord exponentially. The problem with the invite contest is that users can totally bring in fake accounts, bots, or ghost accounts. This means, they’ll join fast (and your Discord #’s grow) but they’ll typically have no interactions in the Discord and will usually leave after a short time period.

The users to take part in these invite contests are usually only in it for the freebies so just be aware.

During the week leading up to a launch (NFT, IDO, ICO…) a message contest can be great to show newbies who are just joining your Discord how engaged your community is.

Try to give daily topics if possible so the discussions flow and the chatroom won’t simply be filled with “GM” and funny GIF’s.

With any good contest, users won’t engage unless the prize/reward is worth the effort. Many people will work for a free NFT and some may even work for a WL spot.

These messages and amount of invites can usually be tracked by most major bots (MEE6, Carl bot…)

If you’re doing a big giveaway, like a free collection or so, you can make the barrier to be able to mint one of the freebies to be to invite minimum 5 friends into our discord, give them a special role and section, and right before mint you can release the link to the minting page (separate from the main website). Just an example for use cases for invites.

3. Discord/Twitter Raids

I have had good results utilizing Discord raids.

A raid is when a small group from our larger community spends 15min-1hr going into other Discord groups and “spams” their shill section within their Discord by adding our communities “ad”. The more you can get to do this simultaneously, they more space in their section we take up and better chance to get noticed by passerbies.

I liked raids because it is an online activity that all can take part in. This is how community is built.

We had a special role for all members who took part in the raids as well as a special section. Many raiders would post funny GIF’s and memes leading up to the raid and would build a little hype for the adventure.

When doing raids, be careful that participants know NOT to post your communities “ad” anywhere else BESIDES the shill section. If they post in general chat, it puts a bad taste in peoples mouth about our community.

We can do this on Twitter too. Raiders can comment on influencers posts with unique comments about our project at the same time and post on our own Twitter at the same time…

4. Announcements

This should go without saying…

Announcements, updates, as to the overall health and wellness, news, and upcoming events about our project should be expressed to our community at least 3x per week. I was writing 3–5 paragraphs in announcements just about every day, maybe that was a little too much…

The person who posts the announcements will inherently be looked at as the “community leader” of the project and will have a lot of power and responsibility for the culture of the community/project.

A good way to incentivize people to engage with our announcements to assure (as much as possible anyways) that users understood the post is to ask them to react with certain emojis below the post. It’s simply a click for the users, and the more reactions posts get, the more it looks good for potential community members.

5. Factions

Dividing our Discord members into factions (if they chose to join one) may have been the best tactic used to create tension and engagement through competition amongst our members.

We had rangers, mages, and warriors.

Each week we held faction challenges, such things like total invites amongst factions…

I would announce one leader (who would get a special role) as the factions leader and would change leaders every week to give everyone a chance to lead. Leaders were chosen based off of my recognition of who was being a useful member to our community the most.

The easiest way was “recruitment numbers”. For members to enter the given faction (they could only choose one) they had to go to the given section and click the emoji of the faction they wanted to choose to get the role and access to their factions section. The faction with the most members in it at the end of the season/week/month etc. will receive a reward. We rewarded them with a trophy NFT, a hand-drawn art piece depicting the winning factions symbol (bow/arrow, staff, sword) and gave one to free to all our NFT holders.

These division of faction brought a lot of good competition through GIF’s and messages back and forth within the community.

EXTRAS:

6. Create a GM Section where users say “GM” and can share their morning drinks (something most humans can relate to)

7. Give users who boost your Discord server rewards and maybe special roles. Promote users to boost your server.

8. Have partnerships with other projects similar to yours that may share the same target audience. Usually, partnerships require you to give a free NFT or at the least a whitelist spot or 5… Their project will usually do the same

9. Quizzes! We had weekend quizzes. Everyone who took our quiz (it wasn’t graded) got a WL spot. For engagement purposes and to get to know your community better.

10. About me section. Social section. Allow users to share themselves with your community.

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ALWAYS BE CAREFUL!!!

I can’t stress this enough! Be extremely vigilant and aware of every link you click on, every transaction you make, and every person you interact with, as scammers are plentiful in the space and rugs get pulled from the best looking of projects.

Triple check all links before you click them and make sure they’re the official link you’re looking for. Also triple check all wallet address’s before sending anything valuable to someone else.

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Thanks for reading :]

Cheers,
Ty aka “The Dude”